Growth Lead, Performance — AI-Driven Growth Engines

Avoca; New York (NY); On-site; USD 160,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) plan

Flexible PTO

Off-sites

In-office lunch

Dinner after late projects

Commuter benefits

Standing desks

Full tools & software

Job summary

Avoca is a fast-growing NYC-based AI-driven customer engagement company seeking a Growth Lead, Performance to scale acquisition and build repeatable growth engines. You will own paid social and paid search, testing, optimization, and measurement, reporting to the Head of Growth in a high-energy in-office setting.

You will lead an experimentation-driven program, translate insights into campaigns for home services operators, and help drive a pipeline that aligns with CAC and revenue goals.

Qualifications

• 5+ years in performance or growth marketing at a fast-growing B2B tech company.
• Proven ability to build and scale paid social programs (Meta) and paid search.
• Experience managing budgets to drive qualified pipeline and revenue.

Responsibilities

• Build and scale paid social and paid search into major revenue drivers.
• Own paid acquisition end-to-end, including strategy, execution, budget allocation, testing, conversion, measurement, and optimization.
• Build a high-velocity experimentation engine across audiences, messaging, creative, offers, and landing pages.
• Translate customer insights and performance data into campaigns that resonate with home services operators and drive qualified pipeline.
• Set performance targets and allocate investment based on pipeline, CAC, channel efficiency, and revenue.
• Partner with Sales, RevOps, and Product Marketing to ensure a tight feedback loop on ICPs, lead quality, SLAs and pipeline handoff.
• Use AI and automation to increase the speed and quality of campaign development, analysis, and experimentation.
• Identify, test, and scale growth channels beyond paid acquisition, turning the most promising opportunities into repeatable growth engines.

Skills

Performance marketing

Growth marketing

Paid social (Meta)

Paid search

Budget management

Pipeline focus

Analytics & testing

Channel expansion

AI tools fluency

Tools

Meta Ads Manager

Google Ads

Job description

Avoca is a fast-growing NYC-based AI-driven customer engagement company seeking a Growth Lead, Performance to scale acquisition and build repeatable growth engines. You will own paid social and paid search, testing, optimization, and measurement, reporting to the Head of Growth in a high-energy in-office setting.

You will lead an experimentation-driven program, translate insights into campaigns for home services operators, and help drive a pipeline that aligns with CAC and revenue goals.