Growth Lead, Paid Search & YouTube Discovery

Amazon Inc.; Seattle (WA); On-site; USD 83,000 - 138,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Autos is seeking a hands-on Marketing Manager to own the Search Discovery channel and optimize Paid Search and YouTube. You will read performance data, run tests, and collaborate with Creative, Analytics, and Product teams to inform broader campaigns.

The role requires an analytical mindset and comfort in ambiguous, entrepreneurial environments, balancing budget pacing with growth opportunities across channels.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels.
• Experience across affiliate marketing, PPC, SEM and social media advertising.

Responsibilities

• Own day-to-day management and optimization of Paid Search (primary channel) and YouTube (secondary), hands-on in the ad platforms.
• Drive performance through continuous optimization: bidding, budget pacing, keyword and audience strategy, and campaign structure, at both a top-line and granular level.
• Design, launch, and read out A/B tests to improve channel efficiency and inform new campaign strategy.
• Conduct creative analysis and deliver clear, data-backed feedback to the creative team to strengthen future campaigns.
• Help develop and scale our presence in emerging off-Amazon, search-based discovery channels.
• Translate performance data into actionable insights and concise business recommendations, refining them with senior colleagues to ensure they're actionable.
• Support channel budget planning and OP1/OP2 inputs by scoping spend, flagging efficiency opportunities, and helping recommend where to invest next.

Skills

Data-driven marketing

Campaign optimization

Cross-functional teamwork

Paid media

PPC/SEM

Social media advertising

Tools

Excel

Tableau

Job description

Amazon Autos is seeking a hands-on Marketing Manager to own the Search Discovery channel and optimize Paid Search and YouTube. You will read performance data, run tests, and collaborate with Creative, Analytics, and Product teams to inform broader campaigns.

The role requires an analytical mindset and comfort in ambiguous, entrepreneurial environments, balancing budget pacing with growth opportunities across channels.