Automotive Paid Search & Discovery Lead

Amazon Inc.; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Amazon Autos is seeking a hands-on Marketing Manager to own the Search Discovery channel. You will manage Paid Search as the primary channel and YouTube as a key secondary channel, with a focus on performance, experimentation, and emerging search-based surfaces.

You’ll collaborate with Creative, Analytics, and Product teams in a fast-paced, entrepreneurial environment, translating data into actionable recommendations and driving channel growth for a car-shopping audience.

Responsibilities

• Own day-to-day management and optimization of Paid Search (primary channel) and YouTube (secondary), hands-on in the ad platforms
• Drive performance through continuous optimization: bidding, budget pacing, keyword and audience strategy, and campaign structure, at both a top-line and granular level
• Design, launch, and read out A/B tests to improve channel efficiency and inform new campaign strategy
• Conduct creative analysis and deliver clear, data-backed feedback to the creative team to strengthen future campaigns
• Help develop and scale our presence in emerging off-Amazon, search-based discovery channels
• Translate performance data into actionable insights and concise business recommendations, refining them with senior colleagues to ensure they're actionable
• Support channel budget planning and OP1/OP2 inputs by scoping spend, flagging efficiency opportunities, and helping recommend where to invest next

Job description

Amazon Autos is seeking a hands-on Marketing Manager to own the Search Discovery channel. You will manage Paid Search as the primary channel and YouTube as a key secondary channel, with a focus on performance, experimentation, and emerging search-based surfaces.

You’ll collaborate with Creative, Analytics, and Product teams in a fast-paced, entrepreneurial environment, translating data into actionable recommendations and driving channel growth for a car-shopping audience.