Marketing Manager, Search & Discovery, Amazon Autos

Amazon; Arlington (VA); On-site; USD 79,000 - 138,000; Full time

Benefits offered by this job

Health insurance (medical, dental, and

401(k) matching

Paid time off

Parental leave

Flexible Spending Accounts

Job summary

Amazon Advertising LLC is seeking a data-driven marketer to own Paid Search and YouTube campaigns in the Amazon Autos context. You’ll optimize bidding, budgets, keywords, and audiences, run iterative A/B tests, and deliver insights to guide creative and product teams.

You’ll collaborate across marketing and creative groups to scale performance across channels and emerging discovery surfaces. You’ll also participate in budget planning and provide concise recommendations for where to invest next,

Qualifications

• 4+ years of professional marketing experience
• Data- and metrics-driven approach to campaign optimization
• Experience with Excel or Tableau for data manipulation and analysis
• Experience building and optimizing multiple marketing campaigns
• Experience managing cross-functional marketing and creative teams
• Experience delivering paid media campaigns across TV, print, digital and social channels
• Experience in affiliate marketing, PPC, SEM and social advertising

Responsibilities

• Own day-to-day management and optimization of Paid Search (primary channel) and YouTube (secondary)
• Drive performance through bidding, budgeting, keyword and audience strategy, and campaign structure
• Design, launch, and analyze A/B tests to improve efficiency and inform strategy
• Provide data-backed feedback to the creative team to strengthen campaigns
• Help expand presence in off-Amazon search-based discovery channels
• Translate performance data into actionable business recommendations with senior stakeholders
• Support budget planning and scoping spend for future investments

Skills

Paid search

YouTube campaigns

Data-driven

Excel

Tableau

Campaign management

Cross-functional teamwork

Tools

Excel

Tableau

Job description

Description

Amazon Autos is reinventing how people discover, research, and buy cars. Paid search/Discovery is one of our most important demand-generation channels, connecting high-intent car shoppers to the Amazon Autos experience at the exact moment they're looking. The Search Discovery channel is how we show up across paid search and adjacent discovery surfaces to drive qualified traffic, maximize channel efficiency, and improve the shopper experience end to end.

Key job responsibilities

• Own day-to-day management and optimization of Paid Search (primary channel) and YouTube (secondary), hands-on in the ad platforms
• Drive performance through continuous optimization: bidding, budget pacing, keyword and audience strategy, and campaign structure, at both a top-line and granular level
• Design, launch, and read out A/B tests to improve channel efficiency and inform new campaign strategy
• Conduct creative analysis and deliver clear, data-backed feedback to the creative team to strengthen future campaigns
• Help develop and scale our presence in emerging off-Amazon, search-based discovery channels
• Translate performance data into actionable insights and concise business recommendations, refining them with senior colleagues to ensure they're actionable
• Support channel budget planning and OP1/OP2 inputs by scoping spend, flagging efficiency opportunities, and helping recommend where to invest next

A day in the life

You'll start your day checking performance on your Google and YouTube campaigns (pacing, spend, and conversion trends) and making optimizations directly in the ad platforms. Mid-morning you might dig into a campaign that's underperforming, restructure ad groups or adjust bids, and set up an A/B test to validate a new approach. After lunch, you're analyzing creative performance and pulling together feedback for the creative team on what's resonating and what isn't. Later in the week, you might build a readout on channel performance, size an opportunity in an emerging search surface, and work with your manager on where to invest next. The work moves constantly between hands-on execution and deep analysis, and you'll always have multiple campaigns and tests in flight.

About The Team

We're the marketing team at Amazon Autos, responsible for driving broad awareness of a marketplace that’s fundamentally changing how people buy cars. You'll work alongside Creative, Analytics, and Product teams who are building something that’s never existed in automotive retail. We test constantly, share learnings openly, and push each other to get better. If you enjoy a start‑up environment, where you get to build from 0 to 1 and no two days are the same, this may be the role for you.

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience across affiliate marketing, PPC, SEM and social media advertising

Preferred Qualifications

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 86,700.00 - 151,700.00 USD annually

USA, VA, Arlington - 78,800.00 - 137,900.00 USD annually

USA, WA, SEATTLE - 82,700.00 - 137,900.00 USD annually

Company - Amazon Advertising LLC

Job ID: A10595438