Vertical Growth Marketing Lead - B2B Acquisition

Rippling; San Francisco (CA); On-site; USD 150,000 - 230,000; Full time

Job summary

Rippling is seeking a Growth Marketing Lead for Verticals to own top-of-funnel pipeline across priority industries. You will manage paid, owned, and outbound channels, shape SDR strategies, and drive scalable acquisition programs that deliver measurable pipeline.

You will collaborate with marketing and sales teams, steer budgets across industries, and experiment with new channels to determine where to invest for growth.

Qualifications

• 6-8+ years of growth marketing experience with ownership across paid, owned, and outbound/SDR enablement.
• Built and scaled multi-channel acquisition programs driving pipeline in specific industries/verticals.
• Shaped SDR outbound strategy for industry buyers: messaging, sequencing, ICP and persona definition, channel selection.

Responsibilities

• Own ambitious pipeline targets for new logo acquisition in each priority vertical.
• Direct and run paid acquisition hands-on across search, social, display, and ABM.
• Shape SDR outbound strategy for each vertical with industry ICPs, personas, and messaging frameworks.
• Build and scale owned and industry channels (SEO, landing pages, email, lifecycle, content, webinars, customer stories, referrals).
• Run a high-velocity experimentation program across verticals and allocate budget based on ROI.
• Coordinate with Growth, Product Marketing, Content, and Events to align messaging and assets.

Skills

Growth marketing

Multi-channel ownership

B2B verticals

Paid media

ABM

SDR enablement

Tools

SEO

Content & lifecycle

Job description

Rippling is seeking a Growth Marketing Lead for Verticals to own top-of-funnel pipeline across priority industries. You will manage paid, owned, and outbound channels, shape SDR strategies, and drive scalable acquisition programs that deliver measurable pipeline.

You will collaborate with marketing and sales teams, steer budgets across industries, and experiment with new channels to determine where to invest for growth.