IT GTM Engineer: AI-Powered Growth & Automation

Rippling; San Francisco (CA); On-site; USD 146,000 - 244,000; Full time

Benefits offered by this job

Equity

Benefits

Job summary

Rippling is hiring a GTM Engineer to build and scale the growth engine for Rippling IT, combining buyer obsession, technical depth, analytical rigor, and GTM creativity to turn IT buyer insights into repeatable growth across paid channels, cross-sell, SDR outreach, lifecycle marketing, and product launches.

This role partners with Marketing, Sales, RevOps, BizOps, Product, and IT leadership to diagnose bottlenecks, design scalable systems, and ship high-impact GTM motions that accelerate IT

Qualifications

• Experience in growth, GTM engineering, growth marketing, BizOps, RevOps, or another technical growth role at a high-growth B2B company.
• Strong fluency with data, AI, automation, and modern GTM tooling to build scalable systems.
• Track record of identifying growth opportunities, prioritizing effectively, shipping experiments or programs, and scaling what works across teams.
• Excellent analytical judgment, with the ability to go deep without getting trapped in analysis or local optimization.
• Strong cross-functional influence across sales, marketing, ops, product, and leadership.
• High clock speed, low ego, and a bias toward action in ambiguous, fast-changing environments.
• A clear, demonstrated point of view on AI in GTM, not as a buzzword, but as something you're using daily to change how growth work gets done.

Responsibilities

• Develop a deep, ongoing understanding of the IT buyer through conversations, sales calls, win/loss analysis, product usage, competitive research and funnel data, using those insights to continuously reshape the GTM strategy.
• Own high-leverage growth programs for Rippling IT from problem diagnosis and buyer insight through testing, measurement, and scaled rollout.
• Turn validated IT buyer and product insights into coordinated growth plays across acquisition, cross-sell, SDR, lifecycle, field, partner, and product launch channels.
• Build AI-native, technically sophisticated GTM workflows across prospecting, audience building, enrichment, personalization, experimentation, routing, and campaign automation.
• Identify funnel and pipeline bottlenecks, then partner with RevOps, BizOps, GTM engineering, marketing, and sales to remove them.
• Partner with cross-sell marketing to develop plays that convert HR and Finance customers into IT customers.
• Partner with product marketing and demand generation on launches for an ambitious roadmap of path-breaking IT products.
• Move fluidly between strategy and execution: build the model, write the brief, inspect the data, pressure-test the message, and push the work across the finish line.
• Make the central IT GTM team more effective by creating repeatable systems, playbooks, and experiments that can scale 10x across many areas.

Skills

GTM engineering

Growth marketing

BizOps / RevOps

Data-driven analytics

Cross-functional influence

AI in GTM

Job description

Rippling is hiring a GTM Engineer to build and scale the growth engine for Rippling IT, combining buyer obsession, technical depth, analytical rigor, and GTM creativity to turn IT buyer insights into repeatable growth across paid channels, cross-sell, SDR outreach, lifecycle marketing, and product launches.

This role partners with Marketing, Sales, RevOps, BizOps, Product, and IT leadership to diagnose bottlenecks, design scalable systems, and ship high-impact GTM motions that accelerate IT