Vertical Growth Marketing Leader

Rippling; New York (NY); Hybrid; USD 147,000 - 245,000; Full time

Benefits offered by this job

Equity

Benefits

Job summary

Rippling is seeking a Growth Marketing Lead for Verticals to own top-of-funnel growth for new logo acquisition across prioritized industries. You will manage paid media, owned channels, SDR enablement, and industry partnerships, driving pipeline with a data-driven, high-velocity approach.

You will collaborate with the Director of Audience GTM and Vertical marketing teams to plan channels, budgets, and messaging, while continuously testing and scaling successful strategies to maximize pipeline

Qualifications

• 6–8+ years of growth marketing experience across paid, owned, and outbound/SDR enablement.
• Built and scaled multi-channel acquisition programs delivering measurable pipeline in vertical markets.
• Shaped SDR outbound strategy for industry buyers: messaging, sequencing, ICP and persona.
• Experience with industry channels (trade associations, events, publications, partners).

Responsibilities

• Own ambitious pipeline targets for new logo acquisition in each priority vertical.
• Direct and run paid acquisition hands-on: search, social, display, ABM for industry audiences.
• Shape SDR outbound strategy for each vertical: define ICPs, personas, messaging, sequencing.
• Build and scale owned and industry channels: vertical landing pages, SEO, email, webinars, case studies, partnerships.
• Run a high-velocity experimentation program across verticals; test new industries and channels.
• Deploy a multi-million dollar budget across online and offline channels to optimize pipeline ROI.
• Turn vertical strategy into an execution plan with the Vertical marketing team; report on pull per vertical.
• Brief and coordinate execution partners with Product Marketing, Content, Events, Growth; set timelines and goals.
• Close the loop with Sales and RevOps; weekly review on lead quality and attribution by vertical.
• Coordinate with core New Logo Growth team to align audience splits and budgets.
• Innovate beyond typical B2B playbooks using AI to personalize acquisition by industry.

Skills

Growth marketing ownership

Multi-channel acquisition

SDR outbound strategy

Industry channel experience

Analytical & SQL skills

Marketing automation

Tools

SQL

BI tools

Marketing automation

Job description

Rippling is seeking a Growth Marketing Lead for Verticals to own top-of-funnel growth for new logo acquisition across prioritized industries. You will manage paid media, owned channels, SDR enablement, and industry partnerships, driving pipeline with a data-driven, high-velocity approach.

You will collaborate with the Director of Audience GTM and Vertical marketing teams to plan channels, budgets, and messaging, while continuously testing and scaling successful strategies to maximize pipeline