Growth Lead — Insurance AI (PLG & Enterprise)

Financialnarrative; New York (NY); Hybrid; USD 190,000 - 230,000; Full time

Job summary

Qumis is seeking its first Head of Growth to build and own the entire growth function. You will report to the CEO and collaborate with Sales, Product, and Customer Experience to establish Qumis as the category leader in insurance AI.

You will own two critical motions: PLG growth and scaling demand gen, while defining the growth strategy and executing campaigns, experiments, and optimization with high autonomy.

Qualifications

• 7-10 years in growth marketing, with 2-3 years in a leadership role building growth from scratch.
• Proven track record of product-led growth with measurable self-serve revenue.
• Deep expertise across paid, content, SEO, email, conversion optimization, and PLG tactics.
• Experience building demand engines driving 1M+ pipeline alongside self-serve funnels.
• Data-driven with dashboards and actionable insights.
• Hands-on executor who can copy, landing pages, campaigns, and analytics.
• Experience with CRM/analytics tools in a marketing stack.
• Strong understanding of B2B buying journeys and enterprise sales cycles.
• Entrepreneurial mindset with ambiguity tolerance; bias for action.
• Comfort leading as a functional leader reporting to the CEO.

Responsibilities

• Own pipeline generation and self-serve revenue targets, with marketing-sourced pipeline accountability.
• Scale demand generation across paid search, paid social, content, SEO, email, webinars, and partnerships.
• Design and execute PLG experiments to drive self-serve adoption and freemium-to-paid conversion.
• Develop ABM campaigns targeting high-value accounts with Sales.
• Optimize the full conversion funnel from website visitor to self-serve customer or enterprise pipeline.
• Establish growth analytics and dashboards tracking MQLs, SQLs, CAC, LTV, and conversion rates.
• Manage growth marketing budget with ROI targets and efficient capital allocation.
• Own website CRO including landing pages, CTAs, forms, onboarding flows and UX; test and optimize.
• Drive content strategy to establish Qumis as a thought leader and generate qualified demand.
• Develop messaging and positioning that resonates with insurance professionals.

Skills

Growth marketing leadership

PLG & growth experiments

Demand generation

Analytics & dashboards

Copywriting & landing pages

Marketing tech stack

Tools

Attio (CRM)

Marketing Automation

Google Analytics

Mixpanel/Amplitude

Job description

Qumis is seeking its first Head of Growth to build and own the entire growth function. You will report to the CEO and collaborate with Sales, Product, and Customer Experience to establish Qumis as the category leader in insurance AI.

You will own two critical motions: PLG growth and scaling demand gen, while defining the growth strategy and executing campaigns, experiments, and optimization with high autonomy.