Growth Lead, Gaming Studios (Remote)

Immutable; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

USD WFH allowance

Remote work options

ESOP

401K/Medical (US)

Job summary

Immutable is seeking a Customer Growth Lead to own end-to-end performance marketing for a portfolio of game studios. You will run paid campaigns, set up ad networks, and build lifecycle programs to keep players engaged and coming back. This role offers high autonomy and direct influence on growth strategy.

You will manage budgets, measure performance, and develop scalable playbooks across multiple studios while leveraging AI-enabled copy, creative, and reporting tools.

Qualifications

• Hands-on performance and paid marketing experience with measurable results.
• Experience setting up and optimising ad networks or user acquisition.
• End-to-end growth across paid, lifecycle, email and launch.

Responsibilities

• Plan, launch and optimise paid acquisition campaigns for game studios.
• Set up and tune ad networks and user acquisition channels end-to-end.
• Design and run launch growth plans for studio partners.
• Own email, CRM and lifecycle programs to retain and re-engage players.
• Onboard studios onto Immutable's Audience growth products.
• Own a budget, track performance, and reallocate spend based on data.
• Build repeatable growth playbooks that scale across multiple studios.

Skills

Performance marketing

Ad networks

Lifecycle marketing

Email marketing

Budget ownership

Data-driven decision making

Martech tooling

Self-starter / autonomy

Communication & influence

AI-assisted marketing

Tools

Adtech platforms

Job description

Immutable is seeking a Customer Growth Lead to own end-to-end performance marketing for a portfolio of game studios. You will run paid campaigns, set up ad networks, and build lifecycle programs to keep players engaged and coming back. This role offers high autonomy and direct influence on growth strategy.

You will manage budgets, measure performance, and develop scalable playbooks across multiple studios while leveraging AI-enabled copy, creative, and reporting tools.