Customer Growth Lead

Immutable; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

WFH allowance ($500)

Internet allowance ($600/yr)

Remote team events stipend ($75/qt)

Medical & 401K for US employees

Job summary

Immutable is seeking a Customer Growth Lead to partner with game studios, guiding each from reveal through launch and beyond. You will bring hands-on performance marketing expertise, optimize paid campaigns, and craft lifecycle journeys that convert wishlists into players.

You’ll help shape Immutable Audience and work with a product team to deliver measurable growth across a growing portfolio of titles. If you love games and growth, this role offers the chance to impact multiple launches,

Qualifications

• Hands-on experience running and optimizing paid campaigns.
• Depth in at least one major paid channel and working knowledge of others.
• Experience building email, CRM or lifecycle programs that keep users engaged.
• Confidence making thoughtful budget decisions guided by data.
• Talent for building trust with founders and turning insights into clear, practical advice.

Responsibilities

• Partner with a portfolio of game studios as their go-to growth advisor, from reveal to launch day and beyond.
• Plan, run and optimize paid acquisition campaigns across key channels for each game.
• Build launch plans that integrate paid, creators, organic and lifecycle strategies.
• Design email and lifecycle journeys that convert wishlists into players and players into fans.
• Onboard studios to Immutable Audience and demonstrate value from day one.
• Share learnings with the product team to shape the platform's development.
• Leverage AI and automation to maximize team efficiency and insights.

Skills

Paid campaigns

Campaign optimization

CRM email

Budgeting

Growth mindset

Gaming passion

Tools

Facebook Ads

Google Ads

TikTok Ads

Job description

About Us

Immutable is the world’s fastest-growing game platform, built to power the next generation of games. We aim to drive the next evolution of gaming, combining performance, digital ownership and cutting-edge technology to help games grow and succeed. At the intersection of AI-driven analytics, high-performance growth tools, and seamless digital ownership, our technology helps studios attract, engage, and scale player communities.

Founded in 2018, Immutable is one of Australia’s fastest companies to reach unicorn status, raising more than AUD $400M+ with a valuation of AUD $3.5B. Today, more than 700 games are building on Immutable, and industry leaders like Ubisoft have chosen us as their partner for the future of gaming.

Over 6 million players use Immutable Passport, our unified identity enabling frictionless cross-game experiences, and our Immutable Audience platform has become the fastest-growing SaaS product line in our history. We're scaling rapidly, backed by a global team of creators, engineers, and gamers united by one mission: to build the most valuable growth layer in gaming and redefine how games launch, scale, and succeed.

About The Role

Imagine helping fifteen to thirty games find their players in a single year. As a Customer Growth Lead at Immutable, you'll partner with a portfolio of game studios as their trusted growth advisor, guiding each one from first announcement through a successful launch and beyond.

You'll bring hands-on performance marketing expertise to studios that have poured years into their games, and you'll help them reach the audience they've worked so hard for. Some are small teams launching their very first title. Others have experienced growth teams ready to go deep. Every week brings new games, new founders and new challenges worth solving.

Our Audience platform is new, ambitious and moving quickly, and you'll have a real hand in shaping it. The insights you gather from your studios will feed directly into what our product team builds next.

If you love games, love growth and want to see your work show up in launch after launch, we'd love to hear from you. Gaming experience is a wonderful bonus, and if your growth craft was built in adtech, e-commerce or retail, we'd still be excited to talk.

You’ll Be Empowered To

• Partner with a portfolio of game studios as their go-to growth advisor, from reveal to launch day and beyond
• Plan, run and optimize paid acquisition campaigns across the channels that matter most for each game
• Build launch plans that bring paid, creators, organic and lifecycle together into one clear strategy
• Design email and lifecycle journeys that turn wishlists into players and players into lasting fans
• Welcome studios onto Immutable Audience and help them see real value from day one
• Share what you learn with our product team and help shape a platform that’s still being built
• Bring AI and automation into your daily work so every studio gets more of your time and insight

We’d Love You To Bring

• Hands‑on experience running and optimizing paid campaigns, with a track record of owning the results
• Depth in at least one major paid channel and a working knowledge of others
• Experience building email, CRM or lifecycle programs that keep users engaged and coming back
• Confidence making thoughtful budget decisions guided by data
• A talent for building trust with founders and turning insights into clear, practical advice
• Curiosity about AI and a habit of using it to improve how you work
• A love of games, or a real desire to bring your growth skills into gaming

Bonus Points For

• Gaming industry or games UA background.
• Experience across adtech, e-commerce or retail growth at pace.

We are proud of the benefits that we offer for all of our employees globally.

Here Is a Snapshot

• We commit to paying globally competitive base salaries and contributions to a long-term fund
• Sharing our products' success through Employee Stock Options ESOP
• Our flexible working model blends the best of both worlds: Sydney-based employees enjoy hybrid 3 days a week in our vibrant head office, while remote team members can work from home or utilise access to global office hubs via a WeWork All-Access pass
• Lunch is ordered fresh every day in our friendly office in Sydney CBD
• Quarterly End of Cycle Celebration Awards and Dinner
• USD $500 WFH allowance to set up your home office
• USD $600 per annum to put toward your internet and phone usage.
• USD $75 per quarter for remote employees to celebrate with local team members
• We also support our US Employees with Medical and 401K Insurance
• Our Australian Employees can avail of Novated Leasing, save money by paying for your car using pre & post-tax dollars

Levelling up your growth

• We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development
• Enjoy access to free online courses via Udemy

Helping you thrive

• Enjoy USD $800 per year to put toward your health and wellbeing
• Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service
• Monthly subsidy and discounted rate with ClassPass, including a 1‑year free membership to Breethe

Leave When You Need It The Most

• New parents receive 12 weeks of paid leave in our gender-neutral offer. The birthing parent also gets an additional 6 weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments
• Enjoy 2 additional paid annual leave days at the end of the year
• Birthday you get a paid day off

Additional Information

Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone's perspectives and experiences as this has been a significant driver of our success so far.

We are a 2026 Circle Back Initiative Employer. This means a human reviews every application and we commit to responding to every applicant.

Join us in shaping the future of gaming!