Growth Lead, Gaming Studio Acquisition & Lifecycle

King River Capital Group; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Employee Stock Options ESOP

Health insurance for US employees

US health & 401K support

USD 500 WFH allowance

Annual tech & wellbeing budgets

Job summary

Immutable is seeking a Customer Growth Lead to own end-to-end performance marketing for a portfolio of game studios. You will run paid campaigns, optimise networks, and develop lifecycle programs to retain and re‑engage players.

You’ll own budgets, set data-driven targets, and collaborate with leadership to scale growth across studios. The role suits players with hands-on growth experience, including adtech, e‑commerce, or gaming backgrounds, and comfort with AI-enabled optimization.

Qualifications

• Hands-on performance and paid marketing experience with direct ownership of numbers.
• Experience setting up and optimizing ad networks or user acquisition.
• End-to-end growth craft across paid, lifecycle, email and launches.
• Comfort with owning a budget and making data-led allocation calls.
• Lifecycle and retention marketing experience across email and CRM.
• Fluency with martech tooling and onboarding customers onto growth products.
• High autonomy and ownership to drive outcomes.

Responsibilities

• Plan, launch and optimise paid acquisition campaigns for game studios.
• Set up and tune ad networks and user acquisition channels end-to-end.
• Design and run launch growth plans for studio partners.
• Own email, CRM and lifecycle programs that retain and re-engage players.
• Onboard studios onto Immutable's Audience growth products.
• Own a budget, track performance, and reallocate spend based on data.
• Build repeatable growth playbooks that scale across multiple studios.

Skills

Performance marketing

Ad networks

Lifecycle marketing

Email/CRM

Data-driven decision making

Budget ownership

AI-enabled optimization

Tools

Martech platforms

Job description

Immutable is seeking a Customer Growth Lead to own end-to-end performance marketing for a portfolio of game studios. You will run paid campaigns, optimise networks, and develop lifecycle programs to retain and re‑engage players.

You’ll own budgets, set data-driven targets, and collaborate with leadership to scale growth across studios. The role suits players with hands-on growth experience, including adtech, e‑commerce, or gaming backgrounds, and comfort with AI-enabled optimization.