Senior Growth Lead — User Acquisition

Gametime; Northern (KY); Hybrid; USD 182,000 - 215,000; Full time

Benefits offered by this job

Flexible PTO

Competitive salary & equity package

Gametime credits

Life insurance

Disability benefits

401k

HSA

Company off-sites

Wellness programs

Tenure recognition

Job summary

Gametime seeks a Senior Manager, User Acquisition to shape the next chapter of mobile growth. You will own strategy and execution across core app install channels, and define segmentation, measurement, and growth efficiency to drive value.

This senior IC role requires ownership of acquisition performance across a multi-million-dollar portfolio, partnering with Data, Product, and Creative teams to optimize post-install activation and reporting for Growth leadership.

Qualifications

• 5+ years in-house user acquisition or paid social experience.
• Experience managing multi-million-dollar acquisition budgets.
• Demonstrated ownership of install and downstream business metrics.
• Experience with Meta, TikTok, Apple Search Ads, Google App Campaigns, or equivalent platforms.
• Strong analytical and cross-functional collaboration skills.

Responsibilities

• Own install volume, ROAS, and downstream GMV across paid channels.
• Manage and optimize campaigns across Meta, TikTok, Apple Search Ads, Google App Campaigns.
• Partner with Data teams to develop audience segmentation and quality frameworks.
• Collaborate with Product teams to improve post-install conversion and activation experiences.
• Partner with Creative teams to develop testing strategies and performance hypotheses.
• Drive experimentation across audience strategy, bidding approaches, and channel expansion.
• Contribute to attribution, incrementality and measurement initiatives in privacy-constrained environments.
• Build reporting frameworks and actionable insights for Growth leadership.

Skills

Paid social advertising

Analytics

Cross-functional collaboration

Ownership of outcomes

Experimentation mindset

Independent work

Tools

Meta

TikTok

Apple Search Ads

Google App Campaigns

Job description

Gametime seeks a Senior Manager, User Acquisition to shape the next chapter of mobile growth. You will own strategy and execution across core app install channels, and define segmentation, measurement, and growth efficiency to drive value.

This senior IC role requires ownership of acquisition performance across a multi-million-dollar portfolio, partnering with Data, Product, and Creative teams to optimize post-install activation and reporting for Growth leadership.