Growth Lead - European DTC & Shopify, P&L Owner

Not Specified; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

Not Specified is seeking a growth leader to own the European DTC growth engine with full P&L accountability. You will manage paid acquisition across Meta, Google, TikTok and emerging channels while leading creative strategy and conversion optimization.

The role includes building structured experimentation programs and leveraging AI to scale a high-performing growth team as European revenue expands. Ideally, you have demonstrated success in driving 100% YoY growth, optimizing CAC/LTV, and

Qualifications

• Experience leading a high-growth growth engine.
• Proven success in managing paid channels and creative testing.
• Strong data-driven decision making and experimentation.

Responsibilities

• Own European DTC growth engine with full P&L accountability.
• Lead paid acquisition across Meta, Google, TikTok and emerging channels.
• Drive creative strategy and conversion optimization initiatives.
• Build structured experimentation programs and leverage AI to scale.

Skills

Paid acquisition

Growth marketing

Creative strategy

Conversion optimization

Experimentation

Team leadership

P&L ownership

AI in growth

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Shopify

Job description

Not Specified is seeking a growth leader to own the European DTC growth engine with full P&L accountability. You will manage paid acquisition across Meta, Google, TikTok and emerging channels while leading creative strategy and conversion optimization.

The role includes building structured experimentation programs and leveraging AI to scale a high-performing growth team as European revenue expands. Ideally, you have demonstrated success in driving 100% YoY growth, optimizing CAC/LTV, and