Growth Lead

Growth & Company; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Healthcare coverage

Job summary

Growth & Company is seeking a Growth/Demand Generation Lead to own pipeline strategy across mid-market and enterprise accounts. You’ll design and execute the engine that consistently generates qualified opportunities, working closely with Sales, SDRs, Product Marketing, Growth and Design.

This is a hands-on, high-impact role for someone who combines strategic thinking with execution. You’ll stand up new programmes and continuously optimise how demand is generated, nurtured and converted as the

Qualifications

• Experience scaling demand gen or ABM in B2B SaaS.
• Ability to lead autonomously and influence stakeholders.
• Strong lead scoring and funnel management.
• Data-driven with revenue focus.
• Proven partnership with Sales/SDRs.

Responsibilities

• Own end-to-end demand generation and pipeline.
• Build ABM program with Sales.
• Plan and execute field marketing events.
• Own lead scoring, qualification, nurture and handoff.
• Collaborate with Sales/SDRs on goals.
• Measure and optimize pipeline and ROI.

Skills

Demand generation

ABM campaigns

B2B SaaS

Lead scoring

Funnel management

Cross-functional influence

Data-driven mindset

Tools

CRM stacks

Marketing automation

Job description

Our client, a fast‑growing, product‑led SaaS business, is looking for a Growth/Demand Generation Lead to own pipeline strategy across mid‑market and enterprise accounts.

You’ll design and execute the engine that consistently generates qualified opportunities, working closely with Sales, SDRs, Product Marketing, Growth and Design. This is a hands‑on, high‑impact role for someone who combines strategic thinking with exceptional execution.

This is a hands‑on, high‑impact role for someone who combines strategic thinking with exceptional execution. You’ll stand up new programmes, partner closely with Sales and continuously optimise how demand is generated, nurtured and converted as the company scales.

What you’ll do

• Own end‑to‑end demand generation, delivering integrated campaigns that generate qualified pipeline across mid‑market and enterprise.
• Build and scale a high‑impact ABM programme with Sales to engage top target accounts.
• Plan and execute field marketing (events, executive dinners, roundtables) that accelerates pipeline.
• Own lead scoring, qualification, nurture and sales handoff to maximise conversion.
• Partner tightly with Sales/SDRs on pipeline goals, account engagement and campaign performance.
• Measure, learn, and experiment to continuously improve pipeline generation and marketing ROI.

What you’ll bring

• Proven track record scaling demand gen or ABM in B2B SaaS with clear pipeline impact.
• Comfort operating in a senior, autonomous role and influencing cross‑functional stakeholders.
• Strong grasp of lead scoring, funnel management and modern Martech/CRM stacks.
• Data‑driven, commercial mindset focused on revenue and efficiency.
• Demonstrated success partnering with Sales/SDRs around shared targets.
• Excellent project management and the ability to juggle multiple initiatives in a fast‑paced environment.
• Equity in an early‑stage tech company on an incredible trajectory
• Medical, dental and vision coverage through Sequoia One