Growth Lead

Cranberry Panda; United States; Remote; GBP 67,000 - 100,000; Full time

Job summary

Cranberry Panda is seeking a commercially minded Growth Lead to own digital growth for our ecommerce partner. This remote, six-month contract offers autonomy to shape strategy and drive customer acquisition, conversion and revenue.

You will manage budgets, lead performance marketing, work with agencies and cross-functional teams, and develop a structured testing programme across campaigns. Occasional travel may be required.

Qualifications

• Strong background in growth marketing or paid acquisition
• Hands-on experience with Google Ads / Paid Search is essential
• Meta experience would be highly beneficial
• Commercially astute and analytical
• Confident managing agencies
• Experience with CRO, A/B testing
• Ideally experienced in a start-up business.

Responsibilities

• Own the overall digital growth strategy
• Lead performance marketing activity
• Manage marketing budgets, channel investment and performance
• Work closely with external agencies
• Develop a structured testing programme across campaigns
• Analyse customer behaviour and website performance
• Collaborate with brand, social, product and commercial teams
• Identify new channels and opportunities

Skills

Growth marketing

Paid search

Google Ads

Meta ads

CRO

A/B testing

Agency management

Start-up experience

Job description

We're working with an established, market-leading business that's investing heavily in scaling its ecommerce and direct-to-consumer offering.

Operating with the agility of a start-up but backed by a much larger, financially secure organisation, this is an exciting opportunity for a commercially minded, hands-on Growth Lead to take ownership of digital growth and help shape the next phase of the business.

With ambitious growth targets and significant investment behind the ecommerce operation, they're looking for someone who can combine strategic thinking with hands-on execution to drive customer acquisition, conversion and revenue.

Responsibilities

• Own the overall digital growth strategy
• Lead performance marketing activity
• Manage marketing budgets, channel investment and performance
• Work closely with external agencies
• Develop a structured testing programme across campaigns
• Analyse customer behaviour and website performanceCollaborate with brand, social, product and commercial teams
• Identify new channels and opportunities

Requirements

• Strong background in growth marketing or paid acquisition
• Hands-on experience with Google Ads / Paid Search is essential
• Meta experience would be highly beneficial
• Commercially astute and analytical
• Confident managing agencies
• Experience with CRO, A/B testing
• Ideally experienced in a start-up business.

This is an opportunity to have a genuine impact on a growing ecommerce business, with the autonomy to shape strategy, influence investment and deliver measurable growth. You'll benefit from the financial backing and infrastructure of an established organisation, alongside the pace, ownership and opportunity of a start-up.

The role is predominantly remote, with occasional travel for team meetings, and is initially a six-month contract with strong potential to become permanent.