Growth Lead

The Sleep Company; United States; Remoto; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

The Sleep Company is seeking a Growth Lead to own the New Venture growth strategy and drive profitable, measurable expansion across brand channels. You’ll lead a small team, set the growth plan, manage investments, and build a scalable operating model.

Responsibilities include leading performance marketing across Meta, Google, and marketplaces, developing organic growth via SEO, and connecting digital growth to retail outcomes with strong analytics and reporting.

Competenze

• 4+ years in growth or performance marketing, ideally in a D2C, e-commerce or consumer brand.
• Proven track record of scaling paid acquisition while optimizing for business outcomes.
• Strong working knowledge of Meta and Google advertising; marketplace advertising and SEO experience are valuable.
• Experience leading people and agencies, with the ability to build a team as the business grows.
• Comfort operating in an early-stage or fast-changing business, where strategy connects to execution.

Mansioni

• Lead performance marketing: Own strategy, budgets and results across Meta, Google and other paid channels.
• Scale marketplace advertising to improve sales and visibility.
• Build organic growth: Develop SEO and organic growth roadmap with brand/content/website teams.
• Connect digital growth to retail: Plan campaigns driving awareness, store visits and sales; measure offline impact.
• Make growth measurable: Build a clear view of CAC, ROAS, revenue and profitability with attribution.
• Improve creative performance with brand and partners to scale campaigns.
• Find and test new growth opportunities by identifying promising channels and prioritizing tests.
• Build the team and operating model: lead the performance marketing team and hire for growth capabilities.

Conoscenze

Growth marketing

Performance marketing

Team leadership

Budget management

Analytical thinking

Meta & Google Ads

SEO

Strumenti

Meta Ads Manager

Google Ads

SEO tools

Descrizione del lavoro

Role : Growth Lead

The Sleep Company

The role You will own New Venture growth strategy, with performance marketing as the core mandate. You’ll set the growth plan, manage investment and measurement, and lead a small team that will grow as the business scales. This is a business-building role: success means driving profitable, measurable growth across the brand’s channels - not just improving campaign metrics.

What you’ll do

• Lead performance marketing: Own strategy, budgets and results across Meta, Google and other relevant paid channels. Set clear plans for customer acquisition, revenue and efficiency.
• Scale marketplace advertising: Build and optimize advertising across marketplaces as the brand expands, working with marketplace and category teams to improve sales and visibility.
• Build organic growth: Develop the SEO and organic growth roadmap, in partnership with brand, content and website teams.
• Connect digital growth to retail: Plan campaigns that drive awareness, qualified store visits and sales. Work with retail and business teams to measure how marketing contributes to offline outcomes.
• Make growth measurable: Build a clear view of channel performance, CAC, ROAS, revenue and profitability. Strengthen attribution and reporting, including online-to-offline measurement.
• Improve creative performance: Work with brand and creative partners to develop, test and scale effective campaigns, messages and formats.
• Find and test new growth opportunities: Identify promising channels, partnerships and audience opportunities; prioritize tests based on potential business impact.
• Build the team and operating model: Lead the performance marketing team, develop talent and hire for new growth capabilities as the business matures.
• Work across the business: Align growth plans with brand, product, finance, retail, marketplace and leadership priorities.

What we’re looking for

• 4+ years of experience in growth or performance marketing, ideally in a D2C, e-commerce or consumer brand.
• A track record of scaling paid acquisition while managing for business outcomes and marketing efficiency.
• Strong working knowledge of Meta and Google advertising; marketplace advertising and SEO experience are valuable.
• Commercial and analytical judgment: able to connect marketing investment to revenue, profitability and customer demand.
• Experience building measurement, reporting and experimentation practices.
• Strong creative instincts and the ability to turn performance insights into useful briefs and better campaigns.
• Experience leading people and agencies, with the judgment to build a team as the business grows.
• Comfort operating in an early-stage or fast-changing business, where the role combines strategy with close oversight of execution