VP of Growth Marketing

Method Recruiting, LLC; New York (NY); On-site; USD 180,000 - 320,000; Full time

Job summary

Method Recruiting, LLC is assisting a fast-growing DTC brand in hiring a VP of Growth Marketing in New York. This role will own the customer acquisition strategy across paid media, creative, and ecommerce optimization, driving scalable revenue growth in a high-budget environment.

You will lead a cross-functional team, partner with executive leadership, and build a data-driven growth engine, optimizing CAC, ROAS, and MER while expanding channel mix and retail opportunities.

Qualifications

• 7+ years in growth marketing with leadership at director level.
• Deep expertise in paid acquisition across Meta, Google, TikTok and other channels.
• Experience managing multi-million-dollar advertising budgets and revenue metrics.

Responsibilities

• Own the growth marketing strategy and revenue objectives, including CAC/ROAS targets.
• Lead paid media across Meta, Google, TikTok, YouTube, and more; optimize budgets.
• Develop and scale creative strategy with internal and external partners.
• Own e-commerce optimization and CRO to maximize AOV and conversions.
• Establish measurement framework with attribution and dashboards.
• Build and lead a high-performing growth marketing team.

Skills

Growth marketing

Performance marketing

Digital advertising

Leadership

Job description

VP of Growth Marketing High-Growth DTC Consumer Brand

The Opportunity

A fast-growing, highly profitable direct-to-consumer consumer brand is seeking a VP of Growth Marketing to lead its next stage of growth. This is an opportunity to join an established and expanding e-commerce business with a strong market presence, a loyal customer base, and significant opportunities to scale across digital and retail channels. The VP of Growth Marketing will own and lead the company's customer acquisition strategy, driving scalable revenue growth through performance marketing, paid media, creative strategy, and e-commerce optimization. This role is equal parts growth strategist, performance marketing expert, and hands‑on operator — responsible for scaling a high-performing DTC business through data‑driven acquisition, compelling creative, and continuous funnel optimization.

You will oversee the company's performance marketing engine, with direct accountability for customer acquisition, marketing efficiency, and revenue growth. This leader will bring deep experience scaling DTC and e-commerce businesses, managing significant advertising budgets, and building high-performing teams that consistently deliver measurable results.

Working closely with executive leadership, creative, and e-commerce teams, you will establish the growth strategy, identify new acquisition opportunities, and translate business objectives into scalable marketing performance.

Key Responsibilities

1. Growth Strategy & Revenue Ownership Own the overall growth marketing strategy, with accountability for customer acquisition, revenue growth, and marketing efficiency. Develop and execute a comprehensive growth roadmap aligned with company-wide revenue objectives. Identify opportunities to accelerate growth, expand customer acquisition, and increase market share. Establish and own key performance indicators, including CAC, ROAS, MER, cost per purchase, conversion rates, and revenue. Build revenue forecasts, growth models, and marketing investment plans to support aggressive growth targets. Determine channel investment strategies and allocate budgets based on performance and growth opportunities.

2. Paid Media & Customer Acquisition Lead the multi-channel customer acquisition strategy across paid social, paid search, and emerging digital advertising channels. Oversee and scale significant paid media budgets across platforms including Meta, Google, TikTok, YouTube, and other relevant channels. Drive efficient customer acquisition through continuous optimization of targeting, bidding, audiences, campaign structure, and creative. Identify new customer acquisition opportunities and diversify channel mix to drive incremental revenue. Establish a performance-driven approach to testing, scaling, and optimizing campaigns. Develop acquisition strategies across the company's expanding consumer product portfolio.

3. Creative Strategy & Performance Marketing Own the performance creative strategy, ensuring creative is a primary driver of customer acquisition and revenue growth. Partner with internal creative teams and external agencies to develop high-performing advertising concepts, messaging, and content. Build a systematic creative testing framework across UGC, influencer-style content, testimonials, product demonstrations, and direct-response advertising. Translate customer insights, product benefits, and campaign performance data into compelling creative strategies. Identify winning creative concepts, messaging angles, and formats, and develop processes to scale them across channels. Balance creative testing velocity with strong performance standards and measurable results.

4. E-Commerce & Conversion Rate Optimization Own the growth strategy across the company's e-commerce experience, with a focus on maximizing conversion and revenue. Partner with e-commerce, creative, and technology teams to optimize website performance, landing pages, product detail pages, and checkout experiences. Develop and execute a structured experimentation roadmap across offers, pricing, bundles, promotions, messaging, and site experience. Identify opportunities to increase average order value through product bundles, cross-sells, upsells, and merchandising strategies. Optimize the customer journey from initial ad engagement through website conversion and purchase. Use customer behavior, analytics, and testing insights to continuously improve conversion rates.

5. Data, Analytics & Marketing Technology Establish a clear performance measurement framework across all paid media channels and growth initiatives. Own marketing attribution, reporting, and analytics to ensure informed decision-making and visibility into advertising performance. Monitor daily, weekly, and monthly performance trends, translating data into actionable growth opportunities. Develop dashboards and reporting frameworks that provide leadership with visibility into revenue, acquisition costs, ROAS, and marketing efficiency. Evaluate and implement advertising technology, attribution tools, and analytics capabilities that support scalable growth. Leverage data to identify opportunities for improved targeting, campaign optimization, and marketing efficiency.

6. Team Building & Cross-Functional Leadership Build, develop, and lead a high-performing growth marketing team across performance marketing, paid media, and creative strategy. Establish clear team goals, accountability structures, and performance expectations. Lead and manage internal teams, agency partners, and external vendors to maximize marketing performance. Partner closely with executive leadership, e-commerce, creative, and operations teams to align growth initiatives with broader business objectives. Develop repeatable processes and operating rhythms that support rapid experimentation, execution, and scaling. Serve as a strategic thought partner to the executive team, providing clear recommendations on growth opportunities, marketing investments, and business performance.

About You

7+ years of experience in growth marketing, performance marketing, or digital marketing, with significant leadership experience at the Director, Senior Director, or Head of Growth level. Proven track record of scaling a high-growth DTC or e-commerce business, ideally within consumer products, beauty, personal care, grooming, wellness, or a related category. Deep expertise in paid customer acquisition across Meta, Google, TikTok, and other performance marketing channels. Experience managing significant multi-channel advertising budgets with direct accountability for revenue, CAC, ROAS, and overall marketing efficiency. Strong understanding of e-commerce growth, including customer acquisition, conversion rate optimization, merchandising, and website performance. Demonstrated ability to build and execute performance-driven creative strategies, partnering closely with creative teams to develop and scale winning concepts. Highly analytical, with strong expertise in attribution, forecasting, campaign measurement, and performance optimization. Experience building, managing, and developing high-performing marketing teams and external agency relationships. Entrepreneurial mindset with the ability to operate strategically while remaining close to execution. Comfortable operating in a fast-paced, growth-oriented environment where ownership, accountability, and measurable results are critical.