Head of Performance

Dimond Connect; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

Dimond Connect seeks a Head of Performance Marketing to own growth for a Health & Personal Care DTC brand. You will scale paid channels and build the acquisition engine with autonomy and leadership access.

Lead channel strategy across Meta, Google, YouTube, TikTok, and more while managing budget, CAC, and ROAS targets. Build funnels, offers, and a high-performing creative team, reporting to the CEO.

Qualifications

• 7+ years in performance marketing with 3+ years leading paid growth for a DTC or e-commerce brand at scale.
• Personally managed $1M+ per month in paid spend profitably.
• Deep expertise in Meta, with real experience across Google, YouTube, TikTok, and emerging channels.
• Strong creative instincts: know why an ad works, not just that it works.
• Built funnels, offers, and bundles that scaled, not just optimized campaigns.
• Proven experience building and managing creative and media buying teams.
• Fluent in attribution, incrementality, and e-commerce unit economics.

Responsibilities

• Own channel strategy and execution across paid acquisition.
• Manage budget, forecasting, and P&L with CAC, ROAS, and revenue targets.
• Drive aggressive, structured creative testing and new formats weekly.
• Build and optimize DTC funnels end-to-end: landing pages, bundles, upsells, CRO.
• Own the full journey from ad click to purchase; develop growth strategy with CEO.
• Lead and grow a team of copywriters, video editors, and media buyers.

Skills

Performance marketing

Paid growth leadership

DTC/e-commerce growth

Budget ownership

Creative testing

Team leadership

Attribution & incrementality

P&L management

Tools

Meta Ads

Google Ads

YouTube Ads

TikTok Ads

AppLovin

Snapchat Ads

Attribution platforms

Job description

Our client in the Health & Personal Care industry is hiring a Head of Performance Marketing!

The Role

We're looking for a Head of Performance Marketing to take full ownership of the company's next stage of DTC growth. This is a build-and-scale role for a commercially minded leader who can turn strong product-market fit and significant growth resources into a more efficient, scalable acquisition engine. You'll have the autonomy, resources, and leadership access to shape how the business grows and build the infrastructure needed to take performance to the next level.

What You'll Own

Channel Strategy and Execution

• Full ownership of paid acquisition across Meta, Google, YouTube, TikTok, AppLovin, Snapchat, and any channel that moves the number
• Budget, forecasting, and P&L accountability against CAC, ROAS, and revenue targets
• Aggressive, structured creative testing: new angles, hooks, and formats shipped weekly

Funnels and Offers

• Build and optimize DTC funnels end to end: landing pages, offers, bundles, upsells, and CRO
• Develop offer strategy that compresses CAC payback and unlocks scale
• Own the full journey from ad click to purchase
• Build and manage a team of copywriters, video editors, and media buyers
• Set the testing cadence, drive accountability, and develop talent
• Partner directly with the CEO and leadership on growth strategy

What You Get to Work With

• A full in-house production team for high quality content, from concept to finished ad
• Thousands of active affiliates we already work with, ready to produce UGC at scale
• A strong, established TikTok presence to build on
• A brand with proven demand and the budget to fund what works

Who You Are

• 7+ years in performance marketing with at least 3 years leading paid growth for a DTC or e-commerce brand at scale
• You have personally managed $1M+ per month in paid spend profitably
• Deep expertise in Meta, with real experience across Google, YouTube, TikTok, and emerging channels
• Strong creative instincts: you know why an ad works, not just that it works
• You have built funnels, offers, and bundles that scaled, not just optimized campaigns
• Proven experience building and managing creative and media buying teams
• Fluent in attribution, incrementality, and e-commerce unit economics