About the Role
We’re looking for a Growth Intelligence Lead to find the patterns that separate our best brands and creators from everyone else — and turn those patterns into action. This is for someone who already understands e-commerce funnels, paid social performance, and what makes ad creative actually convert, and who knows how to go get the answer from our data to prove it. You’ll use Trybe’s internal AI tools to query and analyze our platform data yourself — no SQL required — but you need the commercial instincts to know what to ask and the judgment to know what the answer actually means. You’ll spot things like: brands that launch 10 ads in their first 30 days become our top accounts, or creators who submit 10 videos in their first 10 days become our best creators — and then build the actual playbook (who gets a Slack channel, who gets a dedicated support manager, who gets prioritized) that acts on it.
What You’ll Do
- Use Trybe’s internal AI and data tools to dig into brand and creator data, bringing real commercial judgment to every question you ask — you should have a hypothesis before you ever pull a number.
- Identify the early behaviors that predict which brands and creators become top performers, from ad launch velocity to submission cadence to creative quality and format.
- Translate those findings into concrete prioritization rules and playbooks: who gets a Slack channel, who gets a dedicated support manager, who gets proactive outreach, and why.
- Partner directly with Account Management, Creator Ops, and Product to get your recommendations adopted, not just presented.
- Bring an informed point of view on paid media and creative performance to these conversations — you’ve likely run or closely managed campaigns yourself, not just analyzed them from the outside.
- Take findings straight to leadership with a clear recommendation and next step.
- Keep refining these models as Trybe’s platform, brand mix, and creator base evolve.
Qualifications
- Real, hands-on experience in e-commerce growth, paid social/performance marketing, or media buying — you understand ROAS, funnels, and what separates winning ad creative from the rest, ideally because you’ve managed it yourself.
- Sharp with data and comfortable using AI tools to query and analyze it yourself — no SQL or technical background required, but you need to know what good questions look like and spot a wrong answer.
- A track record of turning a hunch or a data pattern into something a business actually acted on, not just a dashboard.
- Comfortable with messy, ambiguous data and getting to a confident, commercially-grounded recommendation quickly.
- Self-driven and comfortable owning a high-impact, cross-functional role in a fast-paced startup — this role sits at the intersection of growth, data, and marketing, and will largely define its own shape.
Why Trybe
- High-growth environment: join a rapidly scaling technology company transforming performance-based creator marketing.
- Real ownership: your judgment directly shapes how Trybe invests in its best brands and creators.
- Career growth: build out Trybe’s growth intelligence function as the company scales.
- Competitive compensation.
- In-person collaboration: work alongside the team in New York City, directly with leadership.