Growth & Insights Analyst

Meritrust Credit Union; Broomfield (CO); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental & vision insurance

Paid time off

12 paid holidays

Annual bonus

Job summary

Meritrust Credit Union in Colorado is seeking a Growth Strategies Analyst to support strategic growth initiatives. Using data-driven insights, you will attract new members, enhance engagement, and foster loyalty with a focus on deposit growth.

Analyzing market trends and member data to identify opportunities for engagement and profitability. The role requires designing audience segments, leading lead-generation tactics, and tracking KPIs.

Qualifications

• Five+ years of credit union or relevant industry experience.
• Five+ years in a data analysis role using Excel, SQL, Python and Tableau.
• Experience with data warehouses or cloud platforms and marketing automation (e.g., Marketo).

Responsibilities

• Define and segment the target audience based on demographics, behaviors, and preferences.
• Develop lead generation tactics such as content marketing, social media outreach, and paid advertising to attract new members.
• Analyze and optimize the sales funnel to improve conversion rates at each stage, from awareness to acquisition.
• Utilize data analytics to track KPIs such as cost per acquisition, engagement score, and ROI.
• Collaborate with marketing to ensure alignment in messaging and strategies.

Skills

Data analysis

Excel

Python

Tableau

SQL

Agile methodologies

Education

Bachelor’s degree in marketing

Data Administration

Tools

SQL

Tableau

Excel

Job description

Meritrust Credit Union in Colorado is seeking a Growth Strategies Analyst to support strategic growth initiatives. Using data-driven insights, you will attract new members, enhance engagement, and foster loyalty with a focus on deposit growth.

Analyzing market trends and member data to identify opportunities for engagement and profitability. The role requires designing audience segments, leading lead-generation tactics, and tracking KPIs.