Senior Growth & Revenue Analytics Lead

Meritrust Credit Union; Broomfield (CO); On-site; USD 90,000 - 130,000; Full time

Job summary

Meritrust Credit Union is seeking a Sr Growth Strategies Analyst to drive strategic growth through data-driven insights, targeting high-value member segments and optimizing engagement across channels. The role focuses on deposit growth, new member attraction, and loyalty programs, leveraging advanced analytics and cross-functional collaboration.

Responsibilities include audience segmentation, lead generation, funnel optimization, KPI tracking, and market analysis to identify opportunities for

Qualifications

• Bachelor's degree in marketing, data management, or related field.
• 5+ years in credit union or related industry experience.
• 5+ years in data analysis using Excel, SQL, Python, and data visualization tools.

Responsibilities

• Define and segment target audiences using advanced demographics and behaviors.
• Lead lead generation tactics (content, social, paid ads) to attract new members.
• Analyze and optimize the sales funnel to improve conversion at each stage.
• Track KPI like CAC, engagement, and ROI to measure effectiveness of campaigns.
• Collaborate with Marketing and other departments to align messaging and strategies.
• Develop loyalty programs and personalized member engagement initiatives.
• Monitor multi-channel engagement (email, social, live chat) and optimize accordingly.
• Analyze local market conditions and competitor strategies to inform growth opportunities.

Skills

Data analysis

SQL

Python

Tableau

Education

Bachelor's degree in marketing or related field

Certifications in project or data management

Tools

Marketo

CRM systems

Job description

Meritrust Credit Union is seeking a Sr Growth Strategies Analyst to drive strategic growth through data-driven insights, targeting high-value member segments and optimizing engagement across channels. The role focuses on deposit growth, new member attraction, and loyalty programs, leveraging advanced analytics and cross-functional collaboration.

Responsibilities include audience segmentation, lead generation, funnel optimization, KPI tracking, and market analysis to identify opportunities for