Growth Marketing Specialist - Member Acquisition

Copper State Credit Union; Phoenix (AZ); On-site; USD 55,000 - 75,000; Full time

Job summary

Copper State Credit Union is seeking a Marketing Specialist II - Member Acquisition to drive sustainable member growth through data-driven campaigns across branches, digital channels, and phone interactions. This role leads planning, execution, and optimization of acquisition programs aligned to growth goals and product conversions.

You will develop audience segmentation, manage media planning and paid digital efforts, and collaborate with lending and branch teams to maximize reach, engagement,

Qualifications

• 2+ years of progressive credit union marketing experience focused on member acquisition.
• Requires 4-year college degree.
• Proven multi-channel acquisition campaign experience with measurable results.
• Strong analytical skills to translate data into actionable insights.
• Experience with marketing automation, CRM, paid digital ads, and web optimization tools.
• Demonstrated project management in a fast-paced environment.
• Excellent interpersonal and communication skills.
• Bilingual in English and Spanish is a plus.

Responsibilities

• Lead planning and execution of member acquisition campaigns aligned to growth goals.
• Plan, develop, and execute integrated campaigns to acquire new members (consumer and business).
• Coordinate media planning and buying across traditional and digital channels.
• Promote and report on member referral program bonuses related to acquisition.
• Develop audiences, segmentation, and messaging based on data and performance.
• Leverage marketing automation and CRM to deploy campaigns across email, paid digital, web pages, and lead tools.
• Collaborate with marketing, lending, and branch teams to support growth initiatives.
• Ensure campaigns comply with brand standards and regulatory requirements.
• Manage social media content plan and oversee social performance.
• Monitor performance metrics and optimize for conversions, cost efficiency, and ROI.

Skills

Multi-channel marketing

Campaign planning

Marketing analytics

CRM systems

Marketing automation

Paid digital advertising

Web optimization

Project management

Communication skills

Bilingual English/Spanish

Education

4-year college degree

Tools

Marketing automation platforms

CRM systems

Web analytics tools

Job description

Copper State Credit Union is seeking a Marketing Specialist II - Member Acquisition to drive sustainable member growth through data-driven campaigns across branches, digital channels, and phone interactions. This role leads planning, execution, and optimization of acquisition programs aligned to growth goals and product conversions.

You will develop audience segmentation, manage media planning and paid digital efforts, and collaborate with lending and branch teams to maximize reach, engagement,