Growth-Focused Web & Digital Marketing Lead

Haworth, Inc; Holland (MI); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

20 Days PTO

Health Benefits

401k Match

On-Site Gym

Annual Bonus

Tuition Reimbursement

Pet Insurance

Job summary

Haworth, Inc. in Holland, MI, is looking for a Web & Digital Marketing Manager to lead strategy, execution, and optimization of digital programs that engage customers and drive revenue.

The role covers web, email, automation, and paid channels, working with Sales, Product, and agencies to deliver measurable outcomes and align with enterprise platforms and processes. The ideal candidate has 7+ years in digital marketing, a Bachelor's in marketing or a related field, and hands-on experience with

Qualifications

• Bachelor's degree in marketing or a related field is required.
• 7+ years of digital marketing and demand generation experience in B2B environments.
• Applicants must possess an unrestricted right to work in the US to be eligible for this position.
• Work Equivalency: Associate's Degree plus 2 years related experience OR 4 years related experience if no post-secondary education.
• Military Equivalency available at www.mynextmove.org/vets/find/military

Responsibilities

• Own website experience, including content updates, landing pages, and product merchandising to support campaigns and sales.
• Lead digital marketing and demand generation strategy to drive high-quality lead generation, pipeline growth, engagement, and revenue.
• Plan and execute integrated campaigns across web, email, and paid and owned channels, ensuring alignment with go-to-market priorities for Architectural Solutions.
• Develop and optimize marketing automation, email programs, and lead nurturing aligned with CRM processes and sales handoff.
• Monitor and report on KPIs (traffic, engagement, leads, conversion, pipeline) and drive data-based optimization.
• Coordinate cross-functional execution across Sales, Product, Corporate Digital, and external partners to ensure delivery.
• Lead digital initiatives end-to-end, managing timelines, priorities, and dependencies across multiple workstreams.

Skills

Digital marketing

Campaign management

Lead generation

Multi-channel campaigns

Data-driven optimization

Education

Bachelor's degree in marketing or related field

Work equivalency: Associate's Degree +2 years or 4 years if no post-secondary education

Military Equivalency

Tools

Google Analytics

Shopify

HubSpot

Listrak

Adobe Creative Suite

Job description

Haworth, Inc. in Holland, MI, is looking for a Web & Digital Marketing Manager to lead strategy, execution, and optimization of digital programs that engage customers and drive revenue.

The role covers web, email, automation, and paid channels, working with Sales, Product, and agencies to deliver measurable outcomes and align with enterprise platforms and processes. The ideal candidate has 7+ years in digital marketing, a Bachelor's in marketing or a related field, and hands-on experience with