Growth-Driven Web & Marketing Specialist

Hope College; Holland (MI); On-site; USD 45,000 - 65,000; Full time

Job summary

Hope College Bookstore is seeking a Web/Marketing Specialist to execute marketing strategies, support campaign development, analyze performance, and advance website usability and user experience. The role covers planning, driving promotions, executing web design and marketing pieces, and continuous improvement across digital platforms.

You will collaborate with the Sales Team and IT, develop graphics, code pages, and publish content while ensuring brand consistency and measurable results in a

Qualifications

• Bachelor's degree beneficial.
• Experience in retail environment.
• Marketing/promotions development experience.
• Two or more years in marketing/customer service industry preferred.
• Strong computer, telephone and communication skills.
• Experience with Adobe InDesign.
• Experience with aspects of selling online to include listing, updating and maintaining product listings.
• Editing/proofreading skills.
• Social media expertise.
• Extensive knowledge & hands on experience in eCommerce websites.
• Self-starter & Ability to work independently, with minimum supervision.
• Self-disciplined, have excellent communications and design.
• Be a self-starter, multi-tasker and have a strong work ethic.
• Able to work in a fast-paced environment.

Responsibilities

• Collaborate with Retail Sales Manager and Sales Team on audience-targeted strategies.
• Set road map with IT and Ecommerce to optimize site and functionality.
• Review designs for accuracy before publishing.
• Develop and communicate marketing plans and campaign results.
• Measure and report on key sales indicators.
• Enhance Hope College Bookstore's social media presence and manage content.
• Create email updates using Constant Contact.
• Manage multiple tasks and meet deadlines.
• Produce documents and marketing projects.
• Develop graphics for product illustrations and the website.
• Code and publish web pages and graphics.
• Ensure marketing materials follow brand guidelines.
• Maintain site functionality and user experience across digital platforms.
• Monitor site performance and update content.
• Address operational issues and fix glitches.
• Research industry data to improve content strategy.
• Analyze data to determine campaign efficiency.
• Develop and train student staff.
• Improve purchasing processes.

Skills

Social media expertise

Adobe

InDesign

eCommerce websites

Customer service

Communication skills

Self-starter

Education

Bachelor's degree beneficial

Tools

Adobe Creative Suite

Website CMS

Google Analytics

Job description

Hope College Bookstore is seeking a Web/Marketing Specialist to execute marketing strategies, support campaign development, analyze performance, and advance website usability and user experience. The role covers planning, driving promotions, executing web design and marketing pieces, and continuous improvement across digital platforms.

You will collaborate with the Sales Team and IT, develop graphics, code pages, and publish content while ensuring brand consistency and measurable results in a