Digital Marketing Manager

Haworth; Holland (MI); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

20 Days Paid Time Off

Health Benefits

401k Match

Life Insurance

Short-Term Disability

Long-Term Disability

On-Site Gym

Job summary

Haworth in Holland, MI is seeking a Digital Marketing Manager to lead our marketing team and drive growth across SEO, Social, Influencer & Community, and Email Marketing for both B2B and ecommerce lines.

You will set channel strategies, manage a team of specialists, and deliver measurable increases in traffic, engagement, lead generation, and revenue while collaborating with cross-functional teams.

Qualifications

• 5 years of proven experience managing multi-channel digital marketing programs.
• 2 years of direct supervisory experience.
• Ability to work in Holland, MI without relocation.
• Authorized to work in the US.
• Education Equivalency: Associate's Degree + 2 years related experience OR 4 years related experience if no post-secondary education.
• Military Equivalency reference as listed.

Responsibilities

• Lead digital marketing team and own growth across four channels: SEO, Social, Influencer & Community, Email Marketing.
• Set channel strategy tailored to each audience and manage specialists for measurable growth.
• Oversee SEO strategies to improve organic performance and customer acquisition.
• Direct social media strategies to strengthen brand presence and reach.
• Lead influencer, community management and brand advocacy initiatives.
• Oversee email marketing and marketing automation strategies across business lines.
• Establish metrics, manage budgets, and drive optimization through data-driven insights.
• Collaborate with marketing, ecommerce, content, web, CRM, sales and communications.
• Must be able to perform all essential job functions with/without accommodation.
• Uses office tools and Haworth environment software.
• Performs other duties within scope as assigned.

Skills

Multi-channel marketing

Social media management

SEO

Email marketing

Team leadership

Analytics

Budget management

Marketing automation

Education

Bachelor's degree in Business or Marketing

Tools

Sprout Social

Google Analytics

SEMrush

Listrak

AI marketing tools

Job description

life insurance, vision insurance, parental leave, paid time off, long term disability, tuition reimbursement, 401(k), relocation assistance

Join the Future of Workspace Innovation at Haworth
Are you ready to shape the future of how people work, live, and thrive? At Haworth, we're not just creating furniture - we're revolutionizing the way the world interacts with spaces. As a global pioneer in workspace design since 1948, we've been pushing boundaries and redefining possibilities for over seven decades.

We're looking for visionaries like you to help write the next chapter of our story.

Discover more here!

Job Overview

We are currently looking for a Digital Marketing Manager to join our team in Holland, MI.

As a Digital Marketing Manager you will:

Lead our digital marketing team and own growth and engagement across four key channels - SEO, Social Media, Influencer & Community Management, and Email Marketing & Automations - spanning both our B2B and ecommerce business lines. This person will set channel strategy tailored to each audience, manage a team of specialists, and be accountable for measurable growth in traffic, engagement,acquisition, and revenue across both sides of the business

Key Responsibilities

• Lead, coach, and develop a team of digital marketing specialists, fostering a high-performing, data-driven culture that supports business growth and evolving organizational needs.
• Develop and execute integrated digital marketing strategies that drive brand awareness, audience engagement, lead generation, and revenue growth across multiple business lines and channels.
• Oversee search engine optimization (SEO) strategies, including traditional and emerging AI-driven search platforms, to improve discoverability, organic performance, and customer acquisition.
• Direct social media strategies and programs that strengthen brand presence, expand audience reach, enhance engagement, and support business and ecommerce objectives.
• Lead influencer, community management, and brand advocacy initiatives that build customer relationships, increase brand credibility, and drive meaningful audience engagement.
• Oversee email marketing and marketing automation strategies, including audience segmentation, personalization, customer lifecycle communications, and performance optimization across business lines.
• Establish channel performance metrics, analyze results, manage budgets, and drive continuous optimization through data-driven insights, testing, and reporting.
• Partner cross-functionally with marketing, ecommerce, content, web, CRM, sales, and communications teams to ensure alignment, integration, and execution of digital marketing initiatives.
• Must be able to perform all essential job functions with/without accommodation.
• Uses office automation, communication, software, and tools used in Haworth office environment.
• Performs other duties within scope as assigned.

Required Qualifications

• Bachelor's Degree in Business, Marketing, or similar field of study.
• 5 years proven experience managing multi-channel digital marketing programs, including social media, SEO, email marketing, and paid media.
• 2 years of direct supervisory experience
• Applicants must be able to work inHolland, MI without relocation assistance.
• Applicants must possess an unrestricted right to work in the US to be eligible for this position.
• Education Equivalency: Associate's Degree plus 2 years related experience OR 4 years related experience if no post-secondary education
• Military Equivalency at www.mynextmove.org/vets/find/militar

Preferred Qualifications

• Experience in the commercial interiors, furniture, architecture & design (A&D), or related industry.
• Proven success growing social media engagement, audience reach, and brand visibility.
• Experience with Sprout Social, Google Analytics, SEMrush, Listrak, or similar marketing platforms.
• Experience leveraging AI and automation tools to improve marketing performance.
• Strong understanding of marketing analytics, attribution, and data-driven decision making.
• Knowledge of emerging digital marketing trends, platforms, and technologies.
• Experience with project management tools such as Asana, Smartsheet, or similar platforms.

Design your future with Haworth
Headquartered in Holland Michigan, Haworth is a family-owned global powerhouse at the forefront of innovation and sustainable design in the workspace interiors industry. Here, you'll have access to state-of-the-art resources, collaborate with cross-functional teams of passionate innovators, and experience a blend of global reach with personal growth opportunities. Whether you're developing new manufacturing processes, implementing smart factory solutions, or designing tomorrow's workspace solutions, you'll be empowered to make a lasting impact while growing your career.

We believe in the power of collaboration and strive to create a culture where everyone feels valued, respected, and empowered to make a difference. Your hard work, dedication, and talent are the foundation of our success and enable us to build meaningful connections with our customers and each other.

At Haworth, members enjoy benefits from their first day of employment:

• 20 Days Paid Time Off: Plus, the option to buy up to 5 extra days.
• Health Benefits: Priority Health Medical options, Delta Dental, and Vision Insurance.
• 401k Match: Contribute 6% of your annual salary, and Haworth will match up to 7%.
• Insurance Coverage: Company-provided Short-Term Disability, Long Term Disability, and Life Insurance.
• On-Site Gym: Well-equipped gym, open 24/7.