Growth-Focused Trade Show Account Executive

Emerald; United States; Remote; USD 70,000 - 75,000; Full time

Benefits offered by this job

Unlimited vacation

Flexible working locations

401(k) with company match

Medical/dental/vision coverage

Professional development (Toastmasters

Mental wellness tools

Job summary

Forge is seeking an Account Executive to drive new business in the HME/DME space and expand existing verticals. You will manage outbound prospecting, build a strong pipeline, and close deals across exhibit space, sponsorships, and digital solutions.

The role requires strategic relationship management, attendance at industry events, and collaboration with marketing, sales directors, and leadership to fuel portfolio growth. Travel 20–25% is expected.

Qualifications

• 3+ years of B2B sales experience in trade shows, media, industrial manufacturing, distribution, or related sectors.
• Proven track record of driving new business and meeting revenue goals in high-performance environments.
• Strong hunter mentality with success prospecting, cold calling, and closing new accounts.
• Ability to balance new business with long-term relationship management and retention.
• Willingness to travel 20–25% for industry events and customer meetings.

Responsibilities

• Drive aggressive new business development across HME, DME and emerging technology sectors.
• Identify and develop new category launches, industry verticals, and strategic growth opportunities.
• Maintain a disciplined outbound cadence through high-volume calling, email outreach, LinkedIn/social selling, and in-person meetings.
• Achieve and exceed revenue goals across exhibit space, sponsorship, digital media, and integrated marketing solutions.
• Build and maintain a healthy pipeline of prospects while growing and retaining existing customer relationships.
• Attend trade events, association meetings, and networking functions to represent Forge.
• Collaborate with Show/Sales Directors to develop strategic partnerships with associations, distributor groups, media partners, and industry organizations.
• Build credibility and trusted relationships with manufacturers, distributors, suppliers, and key decision-makers.
• Identify market trends, competitive activity, customer needs, and whitespace opportunities to support portfolio expansion.
• Support new sector launches and long-term growth initiatives with leadership.
• Maintain accurate forecasting, pipeline management, and activity tracking in Salesforce and Gong.
• Partner cross-functionally with marketing, operations, and leadership to maximize customer experience and revenue opportunities.
• Assist customers through contracts, onboarding, payments, and show planning.
• Invest in industry knowledge, sales training, and professional development.

Skills

Hunter mentality

Prospecting

Consultative selling

Relationship management

Presentation skills

Tools

Salesforce

Gong

LinkedIn

a2z/Personify

Microsoft Office

Job description

Forge is seeking an Account Executive to drive new business in the HME/DME space and expand existing verticals. You will manage outbound prospecting, build a strong pipeline, and close deals across exhibit space, sponsorships, and digital solutions.

The role requires strategic relationship management, attendance at industry events, and collaboration with marketing, sales directors, and leadership to fuel portfolio growth. Travel 20–25% is expected.