Growth-Focused Product Marketing Manager

Amazon Music; Culver City (CA); On-site; USD 143,000 - 193,000; Full time

Job summary

Amazon Music is seeking a strategic, customer-obsessed Product Marketing Manager to own experimentation and CX optimization across onboarding and early lifecycle flows. You will work at the intersection of Product, Marketing, and CX to convert content-led acquisition into sustained engagement, repeat visits, app adoption, and deeper feature usage.

The role requires strong analytical rigor, the ability to define testable hypotheses with clear success metrics, and influence across PM, Eng,

Qualifications

• 8+ years of marketing experience (non-internship) with cross-functional programs.
• Experience presenting metrics to senior leadership.
• Experience managing complex, cross‑team project plans.
• Knowledge of analytics tools and web traffic reporting.
• Experience driving large-scale project execution with multiple teams.
• Data-driven decision making to improve conversions and retention.

Responsibilities

• Own the experimentation roadmap across onboarding and early lifecycle engagement.
• Lead funnel diagnostics to identify friction and opportunities to improve engagement.
• Develop hypotheses linking experience changes to measurable outcomes.
• Translate insights into requirements and ship improvements with product/UX teams.
• Recommend interventions across product UX, messaging, and lifecycle programs.
• Create and maintain playbooks, dashboards, and knowledge bases to scale learning.

Skills

Experimentation roadmap

Cross-functional collaboration

Analytics proficiency

Executive storytelling

A/B testing

Product marketing

Education

Bachelor's degree or equivalent experience

Job description

Amazon Music is seeking a strategic, customer-obsessed Product Marketing Manager to own experimentation and CX optimization across onboarding and early lifecycle flows. You will work at the intersection of Product, Marketing, and CX to convert content-led acquisition into sustained engagement, repeat visits, app adoption, and deeper feature usage.

The role requires strong analytical rigor, the ability to define testable hypotheses with clear success metrics, and influence across PM, Eng,