Senior Product Marketing Manager, Audiobooks Growth

Amazon Music; Seattle (WA); On-site; USD 143,000 - 193,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon.com Services LLC in Seattle seeks an analytical Sr. Product Marketing Manager to grow audiobooks on Amazon Music.

You will build and launch product marketing initiatives that acquire new audiobook listeners and deepen engagement, partnering with Amazon Music and Audible to influence roadmaps and drive growth. The ideal candidate has extensive experience in product marketing, program management, and stakeholder management, with a track record of leading cross-functional launches, measuring

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience communicating results to senior leadership.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience in customer lifecycle marketing or partner marketing management.
• Experience mentoring, coaching, and influencing colleagues, collaborators, and stakeholders.
• 6+ years of experience developing and executing product positioning, messaging frameworks, and value propositions for consumer-facing digital products or services.
• 5+ years of experience managing marketing budgets and making data-driven investment decisions across paid, owned, and earned channels.
• 6+ years of experience working with product management and engineering teams to influence product roadmaps based on customer insights.
• 5+ years of experience designing and running A/B tests or experimentation programs to optimize marketing performance.
• 6+ years of experience creating and presenting strategic marketing plans, business cases, and post-launch analyses to VP-level or above audiences.

Responsibilities

• Own the end-to-end marketing strategy to drive acquisition, adoption, and engagement of audiobook listeners worldwide, across owned, paid, and lifecycle channels.
• Lead complex, cross-functional go-to-market initiatives for new audiobook features, from positioning through launch and post-launch measurement.
• Partner with product teams across Amazon Music and Audible to influence the roadmap and shape features that grow audiobook acquisition, adoption, and retention.
• Define and own an experimentation roadmap for audiobook adoption, reporting results to leadership and scaling wins into lifecycle programs (e.g., adoption and reactivation campaigns, in-app education).
• Partner with content and content marketing teams to connect premium content marketing with growth marketing, turning tentpole titles and catalog into durable listener habit.
• Conduct qualitative and quantitative research to inform messaging and positioning, sharing insights and clear next steps with leadership.
• Tailor strategy across international marketplaces, accounting for differences between established and newer markets, and partner with regional teams on localization.
• Identify and pursue cross-category opportunities across Amazon (e.g., Prime, retail, devices) to reach new audiobook audiences.
• Lead the definition of ROI and success metrics for new strategies, partnering with BI, Product, and Finance on trade-offs and funded recommendations.

Skills

Data analysis

Cross-functional collaboration

Go-to-market

A/B testing

Stakeholder management

Product marketing

Customer lifecycle marketing

Education

MBA

Tools

Excel

Tableau

Job description

Amazon.com Services LLC in Seattle seeks an analytical Sr. Product Marketing Manager to grow audiobooks on Amazon Music.

You will build and launch product marketing initiatives that acquire new audiobook listeners and deepen engagement, partnering with Amazon Music and Audible to influence roadmaps and drive growth. The ideal candidate has extensive experience in product marketing, program management, and stakeholder management, with a track record of leading cross-functional launches, measuring