Senior Product Marketing Manager, Audiobooks Growth

Amazon Music; San Francisco (CA); On-site; USD 157,000 - 213,000; Full time

Job summary

Amazon Music seeks a Sr. Product Marketing Manager to grow audiobooks on Amazon Music.

You will lead end-to-end marketing initiatives to acquire new audiobook listeners and deepen engagement, working with across Amazon Music and Audible to influence partners and deliver against shared roadmaps. The successful candidate is independent, creative, and excels at turning insights into growth initiatives, delivering results under deadlines.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience communicating results to senior leadership.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience in customer lifecycle marketing or partner marketing management.
• 6+ years of experience developing and executing product positioning, messaging frameworks, and value propositions for consumer-facing digital products or services.
• 5+ years of experience managing marketing budgets and making data-driven investment decisions across paid, owned, and earned channels.
• 6+ years of experience working with product management and engineering teams to influence product roadmaps based on customer insights.
• 5+ years of experience designing and running A/B tests or experimentation programs to optimize marketing performance.
• 6+ years of experience creating and presenting strategic marketing plans, business cases, and post-launch analyses to VP-level or above audiences.

Responsibilities

• Own end-to-end marketing strategy to drive acquisition, adoption, and engagement of audiobook listeners worldwide.
• Lead cross-functional go-to-market initiatives for new audiobook features, from positioning through launch and post-launch measurement.
• Partner with product teams across Amazon Music and Audible to influence roadmap and features for growth.
• Define and own an experimentation roadmap for audiobook adoption and report results to leadership.
• Collaborate with content and content marketing to connect premium content with growth marketing.
• Conduct qualitative and quantitative research to inform messaging and positioning for leadership.
• Tailor strategy across international marketplaces and collaborate with regional teams on localization.
• Identify and pursue cross-category opportunities to reach new audiobook audiences.
• Lead ROI definitions and success metrics, partnering with BI, Product, and Finance on trade-offs and funded recommendations.

Skills

Marketing analytics

Data-driven decisions

Excel/Tableau

Leadership

Go-to-market experience

Lifecycle marketing

Cross-functional collaboration

A/B testing

Product positioning

Budget management

Partnership marketing

Tools

Excel

Tableau

Job description

Amazon Music seeks a Sr. Product Marketing Manager to grow audiobooks on Amazon Music.

You will lead end-to-end marketing initiatives to acquire new audiobook listeners and deepen engagement, working with across Amazon Music and Audible to influence partners and deliver against shared roadmaps. The successful candidate is independent, creative, and excels at turning insights into growth initiatives, delivering results under deadlines.