Product Marketing Manager, Audience Development, Audience Development Marketing

Amazon; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a motivated Product Marketing Manager to drive growth initiatives across its innovative music service. In this dynamic role, you will analyze audience behaviors, lead product naming efforts, and collaborate with various teams to ensure seamless go-to-market processes. You will manage marketing projects from concept to execution, utilizing data and metrics to optimize campaign performance. If you are passionate about music and have a knack for strategic marketing, this is the perfect opportunity to make a significant impact in a vibrant and inclusive environment.

Qualifications

• 4+ years of marketing experience with a focus on data-driven strategies.
• Proven ability to manage and scale marketing campaigns effectively.

Responsibilities

• Analyze audience behaviors to inform product marketing strategies.
• Launch campaigns and coordinate marketing asset creation across channels.

Skills

Data Analysis

Marketing Strategy

Project Management

Audience Insights

UX Copy Strategy

Education

Bachelor's Degree in Marketing or related field

Tools

Excel

Tableau

Job description

Job ID: 2924186 | Amazon.com Services LLC

About Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for a driven, analytical and results-oriented Product Marketing Manager to help scale product and growth initiatives across Amazon Music tiers, aiming to think big, invent and simplify, and deliver on project roadmaps. This position will manage product marketing projects, roadmaps, and campaigns focused on growth outcomes. They will analyze campaign results for optimization and build playbooks to scale proven campaign structures.

Key Responsibilities:

1. Analyze audience behaviors and use insights to inform product marketing strategies
2. Lead naming efforts for new products
3. Partner with Copy team to develop UX copy strategy and conduct message testing
4. Create comprehensive creative briefs to guide the development of marketing assets, including messaging that communicates product positioning and value propositions
5. Develop and maintain detailed GTM documents outlining strategies, timelines, and key deliverables
6. Collaborate with product, creative, PR, O&O, and other teams to ensure a seamless GTM process
7. Launch campaigns. Coordinate the creation and deployment of marketing assets across various channels
8. Analyze post-launch performance data and generate insightful reports
9. Provide recommendations for continuous improvement based on campaign outcomes
10. Build and maintain experiment roadmaps

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels

PREFERRED QUALIFICATIONS

- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.