Senior Product Growth & Onboarding Marketing Manager

Amazon Music; San Francisco (CA); On-site; USD 157,000 - 213,000; Full time

Job summary

Amazon Music is seeking a strategic, customer-obsessed Product Marketing Manager to own onboarding experimentation and early lifecycle engagement. You will diagnose funnels, identify friction, and drive a prioritized roadmap with Product, Engineering, Design, Analytics, and Marketing to improve activation, engagement, and retention.

You should have extensive experience in cross‑functional marketing programs, a data‑driven storytelling approach, and a track record of shipping experiments that

Qualifications

• 8+ years of professional non-internship marketing experience.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience presenting metrics and progress to goal to senior leadership.
• Experience creating and managing complex, cross-team project plans.
• Knowledge of analytics tools and web traffic reporting.
• Experience communicating results to senior leadership.
• Experience driving large-scale project plans with multiple teams.
• Experience using data and metrics to measure impact and determine improvements.
• 6+ years of product marketing, growth marketing, lifecycle or product management experience with ownership of experimentation roadmaps and funnel optimization.
• 5+ years of experience defining and executing A/B tests or multivariate experiments with clear hypotheses and success metrics.
• Experience analyzing customer journey data and behavioral metrics to diagnose friction points.
• Proven ability to influence cross-functional product roadmaps through data-driven narratives.
• Experience authoring strategy documents that align stakeholders and drive resourcing decisions.
• Demonstrated success translating customer insights into measurable outcomes.
• Experience driving MAUs, engagement metrics in competitive marketplaces.
• Experience partnering with Product, Engineering, UX/Design, Analytics to ship improvements.
• Bachelor’s degree or equivalent experience

Responsibilities

• Own the experimentation roadmap across onboarding, content-to-engagement pathways, and early lifecycle behavior; define goals, metrics, and decision rules for tests
• Lead funnel and journey diagnostics to identify friction, drop-off drivers, and opportunities to improve engagement
• Develop customer-informed hypotheses that connect experience changes to measurable outcomes
• Influence product and CX roadmaps by translating insights into requirements and trade-offs
• Recommend interventions across product UX, messaging, personalization, and lifecycle programs to improve conversion and value
• Author and drive alignment through narratives to secure stakeholder buy-in and resourcing
• Establish operating mechanisms to increase experiment velocity and scale wins
• Communicate results and drive action; ensure learnings are adopted across teams
• Build a scalable learning system (playbooks, dashboards, knowledge base) that accelerates optimization

Skills

Cross-functional marketing

A/B testing

Data-driven storytelling

Marketing programs

Experience presenting metrics

Bachelor's degree

Product marketing

Education

Bachelor's degree or equivalent experience

Job description

Amazon Music is seeking a strategic, customer-obsessed Product Marketing Manager to own onboarding experimentation and early lifecycle engagement. You will diagnose funnels, identify friction, and drive a prioritized roadmap with Product, Engineering, Design, Analytics, and Marketing to improve activation, engagement, and retention.

You should have extensive experience in cross‑functional marketing programs, a data‑driven storytelling approach, and a track record of shipping experiments that