Senior Growth & Onboarding Product Marketing

Amazon Music; Seattle (WA); On-site; USD 143,000 - 193,000; Full time

Job summary

Amazon Music seeks a strategic, customer‑obsessed Product Marketing Manager to own onboarding and early lifecycle experiments, collaborating with Product, Marketing, CX, and Analytics. You will diagnose funnels, define testable hypotheses, and drive high‑impact roadmaps to convert content into sustained engagement and retention.

The role requires strong storytelling, data‑driven decision making, and the ability to influence multiple teams across the product and marketing landscape.

Qualifications

• 8+ years of professional non‑internship marketing experience.
• Experience building, executing and scaling cross‑functional marketing programs.
• Experience presenting metrics to senior leadership.
• Experience managing complex cross‑team project plans.
• Knowledge of analytics tools and web traffic reporting.
• Experience communicating results to senior leadership.
• 6+ years of product marketing, growth marketing, lifecycle or product management with ownership of experimentation roadmaps.
• 5+ years of executing A/B tests or multivariate experiments with clear hypotheses and metrics.
• Experience analyzing customer journey data and behavioral metrics to diagnose friction.
• Proven ability to influence cross‑functional product roadmaps through data‑driven narratives.
• Experience authoring strategy documents (PRFAQs, working backwards) to secure alignment.

Responsibilities

• Own the experimentation roadmap across onboarding and engagement pathways.
• Lead funnel diagnostics to identify friction and drop‑off drivers.
• Develop hypotheses linking experience changes to measurable outcomes.
• Influence roadmaps by translating insights into clear requirements.
• Recommend interventions across product UX and lifecycle programs to improve value.
• Author and drive alignment through narratives to secure buy‑in.
• Establish operating mechanisms to increase experiment velocity.
• Communicate results and drive action across teams and roadmaps.
• Build scalable learning systems (playbooks, dashboards, knowledge base).

Skills

Marketing

Cross-functional collaboration

Analytics

A/B testing

Product marketing

Growth marketing

Stakeholder management

Project management

Education

Bachelor’s degree or equivalent experience

Job description

Amazon Music seeks a strategic, customer‑obsessed Product Marketing Manager to own onboarding and early lifecycle experiments, collaborating with Product, Marketing, CX, and Analytics. You will diagnose funnels, define testable hypotheses, and drive high‑impact roadmaps to convert content into sustained engagement and retention.

The role requires strong storytelling, data‑driven decision making, and the ability to influence multiple teams across the product and marketing landscape.