Manager, Performance Marketing

Formlabs; Somerville (MA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Equity compensation in the form of RSUs

Total compensation package based on skills and experience

Job summary

Formlabs is looking for a Manager, Performance Marketing, to drive our global paid acquisition strategies. In this role, you will manage and optimize campaigns across Google, overseeing budgets and decisions driven by data to achieve significant results.

Desired candidates will have 3+ years of performance marketing experience and a proven ability to manage substantial Google Ads budgets. This role offers a compensation range of $100,000—$130,000 USD.

Qualifications

• 3+ years in performance/growth marketing with measurable results.
• Hands-on experience managing paid media budgets in Google Ads.
• Strong analytical skills to make data-driven decisions.

Responsibilities

• Run and optimize paid campaigns across Google.
• Own channel budgets and manage to CAC, ROAS, and efficiency targets.
• Work with Analytics on measurement, incrementality, and attribution.

Skills

Performance marketing

Google Ads management

Data analysis

Budget management

Attribution optimization

Job description

To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.

We are seeking a highly skilled and motivated Manager, Performance Marketing who will play a crucial role in driving our global paid acquisition strategies. You are a hands‑on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display). You'll run campaigns day‑to‑day, manage budgets, and make the spend work harder. This is an IC role for someone who's equal parts strategic and operational, and who lets data drive the decisions.

What you'll do

• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
• Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
• Allocate spend across markets, channels, and audiences to balance growth and efficiency
• Work with Analytics on measurement, incrementality, and attribution—and turn the results into action
• Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth.

What you bring

• 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
• Deep hands‑on experience managing paid media budgets in Google Ads; paid social a plus.
• Strong analytical chops—you use data to decide, measure, and prioritize.
• Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.
• Solid grasp of attribution, experimentation, and conversion optimization.
• Thrive in fast‑moving, ambiguous environments with a high degree of ownership.
• Use AI tools fluently in your daily work, held to the same quality bar as your own.

Compensation

We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.

At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.

The annual base pay range for this role is: $100,000—$130,000 USD.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.