Growth-Driven Performance Marketing Manager (Apple/Google)

Fetch; Northern (KY); Hybrid; USD 111,000 - 131,000; Full time

Job summary

Fetch is seeking a Performance Marketing Manager to drive growth through advanced search campaigns across Apple Search Ads and Google App Campaigns. The role also covers YouTube and Performance Max to capture users across the funnel, with a strong emphasis on experimentation and data-driven optimization.

You will lead budgeting, forecasting, and collaboration with creative teams to ensure assets align with search intent while leveraging AI tools to improve efficiency.

Qualifications

• 5+ years of performance marketing experience with a heavy focus on search platforms and mobile app growth.
• Expert-level knowledge of Apple Search Ads and the Google Ads ecosystem (including App Campaigns, YouTube, and PMax).
• Proven track record of managing large-scale budgets and delivering measurable growth results.
• Deep experience in designing and analyzing marketing experiments and creative A/B tests.
• Strong analytical skills with proficiency in Excel/Google Sheets, BI tools, and Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, or Branch.

Responsibilities

• Lead planning, execution, and daily optimization of ASA and GAC to meet growth targets.
• Manage full-funnel search, YouTube, and PMax campaigns across the journey.
• Identify how search and owned channels drive holistic growth beyond acquisition.
• Design and execute a rigorous experimentation and A/B testing roadmap across ad formats, landing pages, and store assets.
• Collaborate with creative teams to develop innovative ad concepts and messaging for search intent.
• Monitor CPI, CPA, ROAS, LTV, and retention; analyze attribution and user behavior with analytics teams.
• Manage large budgets and forecasting to maximize ROI.
• Leverage AI tools to automate workflows and enhance marketing effectiveness.

Skills

Performance marketing

Search platform expertise

Budget management

Experimentation & testing

Data analysis

Cross-functional collaboration

AI in marketing

Tools

Apple Search Ads

Google Ads

YouTube

Performance Max (PMax)

AppsFlyer

Adjust

Branch

Excel

Google Sheets

BI tools

Job description

Fetch is seeking a Performance Marketing Manager to drive growth through advanced search campaigns across Apple Search Ads and Google App Campaigns. The role also covers YouTube and Performance Max to capture users across the funnel, with a strong emphasis on experimentation and data-driven optimization.

You will lead budgeting, forecasting, and collaboration with creative teams to ensure assets align with search intent while leveraging AI tools to improve efficiency.