Performance Marketing Manager, Google & YouTube

Tommy John; New York (NY); On-site; USD 125,000 - 150,000; Full time

Benefits offered by this job

HQ office on-site 3 days/week

Competitive salary

Job summary

Tommy John is seeking an in-house digital advertising lead to build, manage, and optimize Google Ads campaigns across Search, Shopping, Performance Max, Demand Gen, and YouTube. You will own traffic, customer acquisition, sales, and profitable growth while coordinating with cross-functional teams.

The role demands hands-on experience, a data-driven mindset, and daily decision-making to improve CAC, ROAS, and new-customer growth, with on-site work three days per week at the HQ.

Qualifications

• 5+ years of hands-on Google Ads experience, ideally in e-Commerce, retail or a consumer business.
• Strong working knowledge of Search, Shopping, Performance Max, Demand Gen, YouTube and Merchant Center.
• Experience personally managing meaningful budgets and making day-to-day optimization decisions.
• Comfort with conversion tracking, product feeds, customer acquisition economics and performance reporting.
• Clear commercial judgment, strong attention to detail and an accountable, low-ego working style.

Responsibilities

• Build, launch, and optimize Google Search, Shopping, Performance Max and YouTube campaigns.
• Manage campaign structure, keywords, audiences, product groups, bidding, exclusions, and budgets.
• Allocate and pace investment across demand capture, awareness, retargeting, and conversion, guided by product performance, inventory, margin, and business priorities.
• Own Merchant Center health and partner with Site and Technology on feeds, tagging, tracking, and audience signals.
• Translate channel needs into clear creative, copy, and landing-page requirements.
• Monitor performance daily to improve CAC, ROAS, conversion, new-customer growth and contribution, and share concise weekly reporting with actions and next priorities.
• Partner closely with Performance Marketing, Site, Creative, Analytics, and Finance teams.

Skills

Google Ads

Performance Max

YouTube Ads

Shopping campaigns

Budget management

Analytics reporting

Conversion tracking

Attention to detail

Tools

Merchant Center

Job description

POSITION OVERVIEW

This role brings Tommy John's Google and YouTube work in-house. The person will directly build, manage, and optimize campaigns across Search, Shopping, Performance Max, Demand Gen, and YouTube, with accountability for traffic, customer acquisition, sales, and profitable growth.

This is an operator role. This position runs the accounts and makes the daily decisions rather than managing an agency.

PRIMARY RESPONSIBILITIES

• Build, launch, and optimize Google Search, Shopping, Performance Max, Demand Gen and YouTube campaigns.
• Manage campaign structure, keywords, audiences, product groups, bidding, exclusions, and budgets.
• Allocate and pace investment across demand capture, awareness, retargeting, and conversion, guided by product performance, inventory, margin, and business priorities.
• Own Merchant Center health and partner with Site and Technology on feeds, tagging, tracking, and audience signals.
• Translate channel needs into clear creative, copy, and landing-page requirements.
• Monitor performance daily to improve CAC, ROAS, conversion, new-customer growth and contribution, and share concise weekly reporting with actions and next priorities.
• Partner closely with Performance Marketing, Site, Creative, Analytics, and Finance teams.

QUALIFICATIONS, SKILLS, & EXPERIENCE

• 5+ years of hands-on Google Ads experience, ideally in e-Commerce, retail or a consumer business
• Strong working knowledge of Search, Shopping, Performance Max, Demand Gen, YouTube and Merchant Center
• Experience personally managing meaningful budgets and making day-to-day optimization decisions
• Comfort with conversion tracking, product feeds, customer acquisition economics and performance reporting
• Clear commercial judgment, strong attention to detail and an accountable, low-ego working style
• Experience at Google or within a strong Google-focused team is a plus
• Demonstrated alignment with TJ core values: Humble, Adaptable, Mindful, GSD 2.0, & Curious
• Ability to be on-site in our HQ Office 3 days per week

HOW SUCCESS WILL BE MEASURED

• Improved new-customer acquisition, sales and profitability from Google investment.
• Better budget productivity, campaign transparency and speed of optimization.
• Healthy tracking, product feeds and account structure that connect media to landing experiences and business results.
• Successful transition of core work from the current agency to an in-house model.

Salary Range: $125,000 - $150,000