Growth-Focused Digital Marketing Manager

RACK; Boca Raton (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Rack Industries is seeking a results-driven Digital Marketing Manager to oversee paid advertising, email marketing, lead generation, and performance reporting. The role requires hands-on management of Google Ads, GLSA, Meta ads, and analytics to maximize ROI.

You will build automated email workflows, segment audiences, monitor performance metrics, and provide leadership with data-driven recommendations to grow qualified leads and revenue for Rack Industries.

Qualifications

• 3+ years of experience in digital marketing, performance marketing, or paid media management.
• Proven experience managing Google Ads and Meta Ads campaigns.
• Experience with Google Local Services Ads (GLSA).
• Strong understanding of lead generation, conversion tracking, and marketing attribution.
• Experience building and managing email marketing campaigns and automated workflows.
• Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and advertising platform reporting.
• Strong analytical skills with the ability to interpret marketing data and make strategic decisions.

Responsibilities

• Oversee Paid Media Management: manage and optimize Google Ads (Search, Display, Remarketing), GLSA, and Meta campaigns; monitor budgets and ROI.
• Oversee Email Marketing & Automation: build automated email/SMS workflows, segment databases, and drive retention and conversions.
• Oversee Lead Generation & Tracking: ensure cross-channel lead gen, accurate attribution, and CRM integration.
• Marketing Reporting & Analytics: create weekly/monthly performance reports and dashboards; track CPL, CAC, ROAS, and revenue.
• Marketing Strategy & Optimization: develop and execute digital strategies aligned with revenue and growth goals; coordinate with other departments.

Skills

Google Ads

Meta Ads

GLSA

GA4

Google Tag Manager

Email Marketing

Marketing Analytics

Lead Generation

Attribution

A/B Testing

Tools

CRM

Job description

Rack Industries is seeking a results-driven Digital Marketing Manager to oversee paid advertising, email marketing, lead generation, and performance reporting. The role requires hands-on management of Google Ads, GLSA, Meta ads, and analytics to maximize ROI.

You will build automated email workflows, segment audiences, monitor performance metrics, and provide leadership with data-driven recommendations to grow qualified leads and revenue for Rack Industries.