Strategic Marketing Manager - Tech Growth & Demand Gen

Wasserstrom Company; Columbus (OH); On-site; USD 85,000 - 110,000; Full time

Job summary

Racksquared, LLC, a division of Wasserstrom, is seeking a Marketing Manager II to lead our strategic marketing across messaging, content, website optimization, social media, demand generation, events, SEO, AI search optimization, analytics, and HubSpot automation. You will partner with sales and customer teams to support lead generation, customer engagement, and revenue growth.

The ideal candidate has 3–6 years of B2B tech marketing experience, strong writing and analytics skills, and a

Qualifications

• Bachelor’s degree and 3–6 years of progressive B2B marketing experience.
• Experience with marketing strategy, messaging, content, events and demand generation.
• Familiarity with HubSpot or similar marketing automation platforms.

Responsibilities

• Lead and execute marketing strategy across messaging, content, website optimization, social media, demand generation, events, SEO, AI search optimization, analytics, and HubSpot marketing automation.
• Partner with sales to support lead generation, customer engagement, and revenue growth.
• Manage multi-channel campaigns and connect performance to pipeline.
• Coordinate cross-functional projects and ensure timely delivery.

Skills

Marketing strategy

Content development

Website strategy

Social media

Demand generation

SEO

AI search optimization

HubSpot marketing automation

Analytics

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

CRM software

Job description

Racksquared, LLC, a division of Wasserstrom, is seeking a Marketing Manager II to lead our strategic marketing across messaging, content, website optimization, social media, demand generation, events, SEO, AI search optimization, analytics, and HubSpot automation. You will partner with sales and customer teams to support lead generation, customer engagement, and revenue growth.

The ideal candidate has 3–6 years of B2B tech marketing experience, strong writing and analytics skills, and a