Growth-Focused Digital Marketing Lead

O'Reilly Auto Parts; Kentucky; On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive wages

Stock Purchase Plan & 401k with ES1

Medical, Dental, & Vision Insurance

Team Health/Wellbeing Programs

Tuition Educational Assistance

Career growth opportunities

Job summary

O'Reilly Auto Parts is seeking a Digital Marketing Manager to lead a team responsible for defining and executing the company’s digital marketing and content strategy. You will develop, implement, track, and optimize campaigns across SEM/SEO, social media, paid search, display, email, and local search to drive traffic to retail locations and the website.

The role requires a bachelor’s degree in marketing, communications or business and 4+ years of hands-on digital marketing experience.

Qualifications

• Bachelor’s degree in marketing, communications or business.
• 4+ years of direct and hands-on digital marketing experience.

Responsibilities

• Plan and manage all digital marketing campaign strategy across multiple channels.
• Identify trends and growth strategies to optimize digital marketing spend.
• Provide insights into business performance and recommend improvements.
• Optimize website design for improved performance and share best practices.
• Collaborate with multiple departments to plan and deliver projects.
• Track and measure marketing performance metrics and optimize based on results.
• Engage with IT for ecommerce platforms, email service and analytics providers.
• Focus on website conversion improvements.
• Manage vendor relationships for digital marketing strategy and activation.
• Manage the marketing budget and participate in annual planning.

Skills

Digital marketing strategy

Campaign management

Team leadership

Cross-functional collaboration

Analytics

Communication skills

Project management

Education

Bachelor’s degree in marketing, communications or business

Tools

Google Analytics

Google Adwords

MS PowerPoint

Excel

Job description

O'Reilly Auto Parts is seeking a Digital Marketing Manager to lead a team responsible for defining and executing the company’s digital marketing and content strategy. You will develop, implement, track, and optimize campaigns across SEM/SEO, social media, paid search, display, email, and local search to drive traffic to retail locations and the website.

The role requires a bachelor’s degree in marketing, communications or business and 4+ years of hands-on digital marketing experience.