Digital Marketing Lead: Growth, Brand & Performance

Global Ordnance LLC; Sarasota (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Company-paid medical and dental 보험 for

Bonus programs

Job summary

Global Ordnance LLC in Florida seeks a Digital Marketing Manager to lead strategy, branding, and performance across channels. You will own campaigns, analytics, and asset creation, collaborating with cross-functional teams to drive customer acquisition and revenue growth.

The role combines marketing leadership with design responsibilities, requiring strong Adobe Creative Cloud skills, a data-driven mindset, and the ability to manage multiple priorities in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, Business Administration, or a related field with 5+ years of professional experience.
• Experience developing and executing digital marketing campaigns with measurable business results.
• Experience establishing KPIs, analyzing marketing performance data, and using insights to drive decisions and optimization.
• Strong understanding of digital marketing disciplines including SEO, paid advertising, email marketing, social media, website analytics, and campaign measurement.
• Experience managing corporate LinkedIn pages, content strategies, and audience engagement.
• Advanced proficiency in Adobe Creative Cloud, including InDesign, Illustrator, and Photoshop.
• Strong graphic design skills with demonstrated experience creating both print and digital marketing materials.
• Experience designing trade show graphics, booth displays, brochures, presentations, advertisements, and other branded collateral.
• Strong branding, typography, layout, visual hierarchy, and design best practices.
• Experience working with CMS and website platforms; BigCommerce is a plus.
• Strong project management, organizational, and communication skills.
• Ability to manage multiple projects, deadlines, vendors, and priorities simultaneously.
• Defense, firearms, manufacturing, outdoor sporting goods, or other regulated industries experience preferred.
• Ability to work independently, take ownership, adapt quickly, and perform effectively in a fast-paced environment.

Responsibilities

• Develop and execute digital marketing strategies that support customer acquisition, brand awareness, lead generation, engagement, and revenue growth.
• Drive performance across paid search, paid social, email marketing, LinkedIn, organic search, retargeting, and other channels.
• Monitor and report on key marketing KPIs including website traffic, conversions, engagement, and ROAS.
• Analyze website and campaign performance to identify trends and opportunities and provide actionable recommendations.
• Monitor budgets and evaluate campaign ROI.
• Develop strategies to improve website performance, SEO, customer experience, and digital engagement.
• Conduct competitive and market analysis to identify trends and growth opportunities.
• Coordinate the company’s social media presence and reporting.
• Support branding and asset development for campaigns, trade shows, and corporate communications.

Skills

Digital marketing

Analytics

Brand management

SEO

PPC/Paid ads

LinkedIn

Adobe Creative Cloud

Project management

Education

Bachelor’s degree in Marketing, Communications, Graphic Design, Business Administration

Tools

Adobe Creative Cloud

BigCommerce

Job description

Global Ordnance LLC in Florida seeks a Digital Marketing Manager to lead strategy, branding, and performance across channels. You will own campaigns, analytics, and asset creation, collaborating with cross-functional teams to drive customer acquisition and revenue growth.

The role combines marketing leadership with design responsibilities, requiring strong Adobe Creative Cloud skills, a data-driven mindset, and the ability to manage multiple priorities in a fast-paced environment.