Growth-Oriented Digital Marketing Specialist

It Works!; Florida; On-site; USD 55,000 - 75,000; Full time

Job summary

It Works! is seeking a Digital Marketing Specialist to manage digital marketing strategies and optimize customer interactions. The role involves analyzing data to improve lead generation and collaborate with multiple teams to execute effective marketing campaigns.

The ideal candidate will have a Bachelor's degree, experience in digital marketing, and robust project management skills. This position requires adaptability and a proactive approach in a fast-paced environment.

Qualifications

• 2+ years of experience managing online products.
• Demonstrated knowledge of digital marketing best practices.
• Ability to establish and maintain effective working relationships.

Responsibilities

• Manage campaign expenses and stay on budget.
• Research and analyze competitor advertising.
• Optimize effectiveness of ad campaigns across several channels.

Skills

Digital marketing strategy

Data analysis

Project management

Campaign budget management

Search engine marketing (SEM)

Education

Bachelor’s degree in marketing, business administration, or related field

Tools

Web analytics tools

HTML

CSS

Job description

It Works! is seeking a Digital Marketing Specialist to manage digital marketing strategies and optimize customer interactions. The role involves analyzing data to improve lead generation and collaborate with multiple teams to execute effective marketing campaigns.

The ideal candidate will have a Bachelor's degree, experience in digital marketing, and robust project management skills. This position requires adaptability and a proactive approach in a fast-paced environment.