Digital Copywriter

O’Reilly Auto Parts; United States; On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Competitive wages

Paid Time Off

Stock Purchase Plan

401k with Employer Contributions Start

Medical, Dental, & Vision Insurance

Flexible Spending Account (FSA)

Wellbeing Programs

Tuition Educational Assistance

Career Growth Opportunities

Job summary

O’Reilly Auto Parts is seeking a Digital Copywriter to create engaging content for email, social, landing pages, and product pages. You will write SEO-optimized descriptions, titles, and repair content while adhering to AP style and brand voice.

The role requires 2+ years in copywriting and a bachelor’s degree in journalism, marketing, or a related field. A collaborative, detail-oriented mindset and proficiency in MS Office are essential.

Qualifications

• Bachelor’s degree in journalism, marketing or relevant field.
• 2+ years of copywriting or other creative marketing experience.
• Excellent writing and proofreading skills.
• Strong verbal, communication, organizational, and time-management skills.
• Proficiency in MS Office.
• Present a professional company image and positive attitude.
• Team-oriented work environment.
• Ability to work productively and creatively with limited supervision.
• Exceptional attention to detail.

Responsibilities

• Write and develop content for all digital marketing and eCommerce channels.
• Create SEO-optimized product descriptions, titles, and How-To content.
• Proofread and edit content following AP style and SEO guidelines.
• Collaborate with design to ensure copy and visuals align.
• Support planning and execution of website content strategy.
• Prepare briefs for landing pages and web content.
• Stay current with digital content, SEO best practices, and keyword research.

Skills

Copywriting

Team collaboration

Writing

Education

Bachelor’s degree in journalism/marketing or relevant field

Tools

MS Office

Job description

The Digital Copywriter will be responsible for writing and/or developing online content for all digital marketing and eCommerce channels.

ESSENTIAL JOB FUNCTIONS

Conceptualize and write creative content for all channels within digital marketing and eCommerce, from email and social media to landing pages and custom content.

Follow marketing plans and strategy documents to write SEO-optimized web content (i.e. product descriptions, product titles, How-To repair content, sponsored content for digital vendors, etc.)

Proofread and edit other work, adhering to AP style and SEO guidelines

Follow internal research and proofing processes while also seeking ways to increase team efficiencies

Work with the design team to ensure that copy and design elements work together seamlessly

Support the planning and execution of the content strategy for the website

Assist in the preparation of creative briefs for landing pages and other web content

Keep current with digital content and SEO best practices, search engine ranking, and keyword and competitor research tools.

SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES

Required:

Bachelor’s degree in journalism, marketing or relevant field.

2+ years of experience in copywriting or other creative marketing fields

Excellent writing and proofreading skills.

Excellent verbal, communication, organizational, and time-management skills.

Proficiency in MS Office.

Ability to present a professional company image and positive attitude.

Comfortable in a TEAM-oriented work environment.

Ability to work productively and creatively with limited supervision.

Superb attention to detail.

Desired:

Experience and knowledge of video content production and scripting

Automotive knowledge.

Capability to increase our website user experience and product catalog through descriptions and other written content.

O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.

Total Compensation Package:

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable. Qualified individuals with a disability may be entitled to reasonable accommodation under the Americas with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: [e-mail] or call [phone] option , and provide your requested accommodation, and position details.