Director of Omnichannel Content & Growth

O'Reilly Auto Parts; United States; On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Stock Purchase Plan

401(k) with employer contributions

Medical, Dental & Vision insurance

Paid Time Off

Job summary

O'Reilly Auto Parts seeks a Director Omnichannel - Content to define and execute a comprehensive digital content strategy across Content, SEO, Local, and Photo Studio teams. You will work with Marketing, Merchandise, E‑Catalog, and Product to drive traffic, conversion, revenue growth, and brand authority.

You will lead cross‑functional teams, set KPIs, and leverage analytics to improve organic rankings, category performance, and online sales.

Qualifications

• Ability to lead, develop, and manage teams.
• Experience in Search Engine Optimization roles/teams.
• Experience with digital content/SEO tools (Google Search Console, BrightEdge, SEM Rush, etc.).
• Ability to analyze and interpret data to inform content decisions and manage ROI.
• Proactive, self‑starter who is comfortable in a team‑oriented work environment.

Responsibilities

• Own and execute the enterprise digital content strategy and multi-year roadmap aligned to revenue and category growth goals.
• Lead Content, SEO, Local, and Photo Studio teams; establish KPIs and performance standards.
• Oversee SEO strategy for website content and local search initiatives; coordinate with IT improvements.
• Leverage analytics, A/B testing, and competitive analysis to improve traffic quality and online sales.
• Collaborate with Marketing, IT, Merchandise, E‑Catalog, Store Ops and Logistics to meet strategic objectives.

Skills

Team leadership

SEO strategy

Content strategy

Data analysis

Cross-functional collaboration

Communication

Tools

Google Analytics

Google Search Console

BrightEdge

SEMrush

WordPress

Adobe AEM

Job description

O'Reilly Auto Parts seeks a Director Omnichannel - Content to define and execute a comprehensive digital content strategy across Content, SEO, Local, and Photo Studio teams. You will work with Marketing, Merchandise, E‑Catalog, and Product to drive traffic, conversion, revenue growth, and brand authority.

You will lead cross‑functional teams, set KPIs, and leverage analytics to improve organic rankings, category performance, and online sales.