Manager Digital Marketing

O'Reilly Auto Parts; Kentucky; On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive wages

Stock Purchase Plan & 401k with ES1

Medical, Dental, & Vision Insurance

Team Health/Wellbeing Programs

Tuition Educational Assistance

Career growth opportunities

Job summary

O'Reilly Auto Parts is seeking a Digital Marketing Manager to lead a team responsible for defining and executing the company’s digital marketing and content strategy. You will develop, implement, track, and optimize campaigns across SEM/SEO, social media, paid search, display, email, and local search to drive traffic to retail locations and the website.

The role requires a bachelor’s degree in marketing, communications or business and 4+ years of hands-on digital marketing experience.

Qualifications

• Bachelor’s degree in marketing, communications or business.
• 4+ years of direct and hands-on digital marketing experience.

Responsibilities

• Plan and manage all digital marketing campaign strategy across multiple channels.
• Identify trends and growth strategies to optimize digital marketing spend.
• Provide insights into business performance and recommend improvements.
• Optimize website design for improved performance and share best practices.
• Collaborate with multiple departments to plan and deliver projects.
• Track and measure marketing performance metrics and optimize based on results.
• Engage with IT for ecommerce platforms, email service and analytics providers.
• Focus on website conversion improvements.
• Manage vendor relationships for digital marketing strategy and activation.
• Manage the marketing budget and participate in annual planning.

Skills

Digital marketing strategy

Campaign management

Team leadership

Cross-functional collaboration

Analytics

Communication skills

Project management

Education

Bachelor’s degree in marketing, communications or business

Tools

Google Analytics

Google Adwords

MS PowerPoint

Excel

Job description

The Digital Marketing Manager will lead a team that has broad responsibility of defining and executing the O’Reilly digital marketing and content strategy. This position will work with the broader Marketing department, direct reports and subject matter experts throughout the organization. The Digital Marketing Manager will develop, implement, track and optimize the digital marketing campaigns across all digital channels.

ESSENTIAL JOB FUNCTIONS

Plan and manage all digital marketing campaign strategy, content development and delivery across multiple digital channels and platforms (SEM/SEO, social media, paid search, display, email, local search, mobile)

Identify trends and investigate new and creative growth strategies and emerging technologies to enhance/increase performance and optimize digital marketing spend to drive traffic to our retail locations and website

Provide meaningful insights into business performance; make recommendations for improvements, new content, new initiatives, opportunities, etc. that will drive business growth

Optimize website design for improved performance (usability, design, content) and develop/share best practices

Collaborate and partner with teams from multiple departments (Creative, IT, Merchandise, Pricing, Legal, Accounting, etc.) to plan and lead project delivery

Track and measure marketing performance metrics, including promotions and additional marketing programs, reporting and optimizing based on results

Engage with IT counterparts for selection and performance of ecommerce platforms, email service and analytics providers

Focus on website conversion improvements

Manage vendor relationships in relation to digital marketing strategy/activation.

Manage the marketing budget for all areas of responsibility

Participate in the annual marketing planning process

SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES

Required:

Bachelor’s degree in marketing, communications or business

4+ years of direct and hands-on digital marketing experience (search engine optimization, website analytics, Google Adwords, etc.)

Strong technical acumen and ability to act as a liaison between marketing and Information Technology departments

Must be knowledgeable about the web and emerging technologies

Experience working with cross-functional teams with an ability to influence others internally and externally

Ability to manage projects, be organized and set clear priorities

Demonstrated ability to lead and develop a team and team members in a team-oriented workplace

Excellent written verbal and communication skills

Proactive, self-started who is comfortable in a team oriented work environment

Proficiency with MS PowerPoint, Excel and Work

Desired:

Knowledge of internal O’Reilly processes including O’Reilly store operations experience

Retail marketing experience

Understanding of search engine optimization and online analytics

O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.

Total Compensation Package:

• Competitive Wages & Paid Time Off

• Stock Purchase Plan & 401k with Employer Contributions Starting Day One

• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)

• Team Member Health/Wellbeing Programs

• Tuition Educational Assistance Programs

• Opportunities for Career Growth

_O’Reilly Auto Parts is an equal opportunity employer._The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.

Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: [e-mail] or call [phone] option , and provide your requested accommodation, and position details.