Digital Content Strategist for SEO & E‑Commerce

O’Reilly Auto Parts; United States; On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Competitive wages

Paid Time Off

Stock Purchase Plan

401k with Employer Contributions Start

Medical, Dental, & Vision Insurance

Flexible Spending Account (FSA)

Wellbeing Programs

Tuition Educational Assistance

Career Growth Opportunities

Job summary

O’Reilly Auto Parts is seeking a Digital Copywriter to create engaging content for email, social, landing pages, and product pages. You will write SEO-optimized descriptions, titles, and repair content while adhering to AP style and brand voice.

The role requires 2+ years in copywriting and a bachelor’s degree in journalism, marketing, or a related field. A collaborative, detail-oriented mindset and proficiency in MS Office are essential.

Qualifications

• Bachelor’s degree in journalism, marketing or relevant field.
• 2+ years of copywriting or other creative marketing experience.
• Excellent writing and proofreading skills.
• Strong verbal, communication, organizational, and time-management skills.
• Proficiency in MS Office.
• Present a professional company image and positive attitude.
• Team-oriented work environment.
• Ability to work productively and creatively with limited supervision.
• Exceptional attention to detail.

Responsibilities

• Write and develop content for all digital marketing and eCommerce channels.
• Create SEO-optimized product descriptions, titles, and How-To content.
• Proofread and edit content following AP style and SEO guidelines.
• Collaborate with design to ensure copy and visuals align.
• Support planning and execution of website content strategy.
• Prepare briefs for landing pages and web content.
• Stay current with digital content, SEO best practices, and keyword research.

Skills

Copywriting

Team collaboration

Writing

Education

Bachelor’s degree in journalism/marketing or relevant field

Tools

MS Office

Job description

O’Reilly Auto Parts is seeking a Digital Copywriter to create engaging content for email, social, landing pages, and product pages. You will write SEO-optimized descriptions, titles, and repair content while adhering to AP style and brand voice.

The role requires 2+ years in copywriting and a bachelor’s degree in journalism, marketing, or a related field. A collaborative, detail-oriented mindset and proficiency in MS Office are essential.