Director Digital Commerce Experience & Operations

Ozark Services, Inc; United States; On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Stock Purchase Plan

401(k) with employer contributions

Medical, Dental & Vision insurance

Paid Time Off

Job summary

O'Reilly Auto Parts seeks a Director Omnichannel - Content to define and execute a comprehensive digital content strategy across Content, SEO, Local, and Photo Studio teams. You will work with Marketing, Merchandise, E‑Catalog, and Product to drive traffic, conversion, revenue growth, and brand authority.

You will lead cross‑functional teams, set KPIs, and leverage analytics to improve organic rankings, category performance, and online sales.

Qualifications

• Ability to lead, develop, and manage teams.
• Experience in Search Engine Optimization roles/teams.
• Experience with digital content/SEO tools (Google Search Console, BrightEdge, SEM Rush, etc.).
• Ability to analyze and interpret data to inform content decisions and manage ROI.
• Proactive, self‑starter who is comfortable in a team‑oriented work environment.

Responsibilities

• Own and execute the enterprise digital content strategy and multi-year roadmap aligned to revenue and category growth goals.
• Lead Content, SEO, Local, and Photo Studio teams; establish KPIs and performance standards.
• Oversee SEO strategy for website content and local search initiatives; coordinate with IT improvements.
• Leverage analytics, A/B testing, and competitive analysis to improve traffic quality and online sales.
• Collaborate with Marketing, IT, Merchandise, E‑Catalog, Store Ops and Logistics to meet strategic objectives.

Skills

Team leadership

SEO strategy

Content strategy

Data analysis

Cross-functional collaboration

Communication

Tools

Google Analytics

Google Search Console

BrightEdge

SEMrush

WordPress

Adobe AEM

Job description

The Director Omnichannel - Content is responsible for defining and executing a comprehensive digital content strategy that drives qualified traffic, conversion, revenue growth, and brand authority across all digital touchpoints. This leader oversees Content, SEO, Local, and Photo Studio teams to deliver a best-in-class digital customer experience. They will do this by closely collaborating with cross‑functional partners such as Marketing, Merchandise, E‑Catalog, and Product departments.

ESSENTIAL JOB FUNCTIONS

• Own and execute the enterprise digital content strategy and multi-year roadmap aligned to revenue and category growth goals.
• Lead and develop high‑performing Content, SEO, Local, and Photo Studio teams; establish clear KPIs and performance standards.
• Oversee the team providing strategy, direction and insights on search engine optimization (SEO) activities for website content including landing pages, product content, user generated content and local search initiatives as well as direction for IT work needed to improve SEO efforts and rank Ensure all content is optimized for SEO, GEO and evolving search best practices.
• Leverage analytics, A/B testing, and competitive analysis to continuously improve traffic quality, engagement, and online sales performance.
• Direct and conduct regular competitive analysis to identify industry best practices and recommend action plans
• Analyze performance and report regularly to stakeholders on key metrics and provide insights and recommendations for growth and best practices (organic rank, online sales by category, business plan initiative completion, etc.).
• Establish analytics governance, reporting standards, and best practices to ensure accuracy, consistency, and timeliness of insights and deliverables (ex. organic rankings, category performance, revenue impact, and initiative progress.).
• Collaborate directly with Marketing, IT, Merchandise, Electronic Catalog, Store Operations, DC Operations, Logistics and other cross‑functional departments to achieve strategic objectives.
• Participate in the monthly advisory committee meetings for omnichannel initiative and tactics.
• Assist in the execution of Omnichannel initiatives as detailed in the 3-year strategic plan.
• Negotiate agreements and manage relationships with third party vendors.
• Contribute to the development and execution of the annual focus plan and omnichannel planning documents.
• Lead special projects and strategic initiatives as assigned by senior leadership.
• Manage third‑party vendors and agency partners to maximize performance and ROI.
• Lead strategic projects and initiatives as directed by senior leadership.

SKILLS/EDUCATION/EXPERIENCE REQUIRED

• Ability to lead, develop, and manage teams.
• Experience in Search Engine Optimization roles/teams.
• Experience with digital content/SEO tools (Google Search Console, BrightEdge, SEM Rush, etc.).
• Ability to analyze and interpret data to inform content decisions and manage ROI.
• Passionate about the customer with a strong interest in understanding and driving user behavior.
• Excellent written, verbal, communication, organizational and proofreading skills.
• Presents a professional company image and positive attitude.
• Inquisitive and in constant pursuit of innovative ways to drive results; does not settle for the status quo.
• Experience working with cross‑functional teams with an ability to influence others internally and externally.
• Ability to manage projects, be organized, and set clear priorities.
• Excellent written verbal and communication skills.
• Proactive, self‑starter who is comfortable in a team‑oriented work environment.

DESIRED

• 5‑6 years in digital customer or user experience, digital business, development, etc. or equivalent.
• Experience developing and executing integrated, cross departmental programs.
• Analytical and process‑oriented, comfortable working with large data sets and making data‑driven decisions.
• Proficiency in Content Management Systems (CMS) (e.g., WordPress, Adobe AEM, etc.).
• Experience with specific marketing, research, and analytic tools: Google Analytics, Tag Manager, Domo, SQL, APT, SimilarWeb, Google Ads, etc.
• Experience with web, sales, analytics tools (Google Analytics, FullStory, APT, DOMO, VOC, Tag Manager, etc.).
• Automotive knowledge a plus.

Total Compensation Package

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions
• Starting Day One Medical, Dental & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

O'Reilly Auto Parts has a proven track record of growth and stability. O'Reilly is full of successful career stories and believes in a strong promote‑from‑within philosophy, encouraging you to grow your career along with the organization.

O'Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable. Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: [e-mail] or call 417-862-2674, ext. 68901, and provide your requested accommodation, and position details.

Consistent with internal policy and applicable law, the Company electronically monitors the use of Company‑provided systems, including telephone conversations and transmissions, Internet access and usage, and electronic mail and transmissions. The Company additionally employs video cameras in common internal and external areas.

Your first job at O'Reilly Auto Parts is just the beginning! From a comprehensive benefits and compensation package to a rewarding and positive work environment, your leaders will support you and foster your development so you can grow with the company. Our promote‑from‑within philosophy means our top leaders worked their way up – and you can, too. Learn more about our culture, benefits, and history at oreillyauto.com/careers.