Growth-Focused Digital Marketing & Data Specialist

Hull Lift Truck, Inc.; Grand Rapids (MI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k)

Paid holidays and paid time off

Job summary

Hull Lift Truck, Inc. is seeking a Digital Marketing and Data Specialist to promote material handling solutions and engage customers on digital platforms, including social media, website lead submissions, and more. You’ll analyze marketing trends, enhance customer data, and support campaigns with Dynamics 365 CRM.

You will collaborate with the Marketing Manager to leverage Hull’s value propositions across channels, grow leads, and maintain brand-consistent content.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience with social media content creation and professional posts for a business page.
• Knowledge of Adobe, Google Business, and CRM platforms; ability to present professional presentations.

Responsibilities

• Identify new marketing strategies used within the industry.
• Continually enhance customer databases and profiles to support marketing efforts.
• Support marketing programs to drive traffic and sales from both new and existing customers.
• Contribute to development and implementation of marketing processes, tools, technologies, and content.
• Manage Hull's social media presence, focusing on LinkedIn, Facebook, and Instagram, ensuring messaging consistency and regulatory compliance.
• Assist in visualization and production of marketing content for websites, campaigns, and internal graphics.

Skills

Social media management

Presentations

Content creation

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Adobe Suite

Google Business

CRM (Dynamics 365)

Job description

Hull Lift Truck, Inc. is seeking a Digital Marketing and Data Specialist to promote material handling solutions and engage customers on digital platforms, including social media, website lead submissions, and more. You’ll analyze marketing trends, enhance customer data, and support campaigns with Dynamics 365 CRM.

You will collaborate with the Marketing Manager to leverage Hull’s value propositions across channels, grow leads, and maintain brand-consistent content.