Growth-Driven Digital Marketing Manager

Crane Worldwide Logistics LLC; Houston (TX); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Quarterly incentive plan

Paid time off

Medical, dental, vision benefits

Tuition reimbursement

Employee discounts

Wellness incentives

Job summary

Crane Worldwide Logistics LLC is seeking a seasoned Marketing Lead to shape and drive our digital marketing strategy from Houston. You will guide SEO/SEM, email, social media, and content programs while aligning with sales goals and branding standards.

The role requires 5+ years in digital marketing with 2+ years in management, plus a strong UI/UX, CRM experience, and budget oversight in a logistics context. On-site position with competitive benefits.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience planning, managing, and overseeing all aspects of digital marketing campaigns.
• 2+ years of managerial experience leading a digital marketing team.
• Proven experience revamping a company website with a strong focus on UI/UX design.
• Experience in marketing using CRM systems, with a preference for Dynamics 365.
• Hands-on experience with email marketing, campaign management, and project management.
• Demonstrated ability to use data analytics to drive marketing decisions and optimize performance metrics.
• Experience in the logistics industry is highly desirable.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company objectives.
• Manage and optimize digital marketing efforts, including SEO, SEM, email, and social media.
• Oversee content creation (blogs, newsletters, videos, case studies) to support inbound marketing and lead nurturing.
• Oversee the execution of marketing campaigns from concept to analysis, ensuring alignment with sales initiatives.
• Coordinate trade shows, webinars, and promotional events to increase brand visibility.
• Analyze market trends, customer insights, and campaign performance to inform strategy and decision-making.
• Collaborate with internal teams (sales, product, HR) to ensure consistent messaging and branding.
• Manage marketing budget and track ROI of various marketing initiatives.
• Supervise and mentor members of the marketing team (if applicable).
• Ensure brand consistency across all platforms and materials.

Skills

Digital marketing

SEO/SEM

Content marketing

Campaign management

Budget management

Leadership

CRM Dynamics

UI/UX

Analytics

Email marketing

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Google Analytics

SEMrush

Marketing automation

Dynamics 365

Job description

Crane Worldwide Logistics LLC is seeking a seasoned Marketing Lead to shape and drive our digital marketing strategy from Houston. You will guide SEO/SEM, email, social media, and content programs while aligning with sales goals and branding standards.

The role requires 5+ years in digital marketing with 2+ years in management, plus a strong UI/UX, CRM experience, and budget oversight in a logistics context. On-site position with competitive benefits.