Strategic Digital Marketing Manager — Lead Growth & CRM

Grabber Construction Products; Lehi (UT); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Vacation and Sick time

Medical, Dental, and Vision Insurance

Health Savings Account

401(k) Eligibility

Annual Profit Sharing

Paid Holidays

Job summary

Grabber Construction Products is seeking a Digital Marketing Manager to drive performance across organic and paid channels. You’ll own social media strategy, content creation, paid media campaigns, CRM and lead management, email marketing, and website support.

You will translate data into actionable insights to improve engagement, lead generation, and business results, collaborating with cross-functional teams in a fast-paced environment.

Qualifications

• Bachelor’s degree in marketing, communications, related field, or equivalent experience.
• 5+ years of experience in digital marketing or social media marketing.
• Demonstrated experience developing and executing organic social media strategies.
• Experience creating content for social media copy, graphics, photography, and short-form video assets.
• Hands-on experience with GA4, GTM, Google Search Console, HubSpot, and digital reporting platforms.
• Proven ability to manage multiple projects, priorities, and deadlines.
• Experience managing CRM or marketing automation platforms such as HubSpot or Salesforce.

Responsibilities

• Develop and execute organic social media strategies across LinkedIn, Facebook, Instagram, and YouTube.
• Capture and produce engaging digital content, including copy, graphics, photography, video, and short-form video content.
• Plan and manage paid digital campaigns with media partners.
• Coordinate digital campaigns across internal stakeholders, Agency partners, and vendors to ensure projects are completed on time and aligned with business objectives.
• Serve as owner of the CRM platform, ensuring database integrity, audience segmentation, and lead management processes.
• Monitor lead generation performance and recommend improvements to increase conversion effectiveness.
• Support website content updates and ongoing digital experience improvements through WordPress or similar CMS.
• Manage local business listings, including Google Business Profile, Apple Maps, and branch-level directory listings.
• Own digital marketing platforms and analytics using GA4, GTM, Google Search Console, SEMrush, and platform-specific reporting tools.
• Ensure digital tracking, attribution, and reporting systems remain accurate and effective.

Skills

Social media strategy

Content creation

Paid media management

CRM & lead management

Analytics & reporting

WordPress

Video production

Copywriting

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

GA4

GTM

Google Search Console

HubSpot

Salesforce

WordPress

Job description

Grabber Construction Products is seeking a Digital Marketing Manager to drive performance across organic and paid channels. You’ll own social media strategy, content creation, paid media campaigns, CRM and lead management, email marketing, and website support.

You will translate data into actionable insights to improve engagement, lead generation, and business results, collaborating with cross-functional teams in a fast-paced environment.