Digital Marketing & Data Specialist

Hull Lift Truck, Inc.; Grand Rapids (MI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k)

Paid holidays and paid time off

Job summary

Hull Lift Truck, Inc. is seeking a Digital Marketing and Data Specialist to promote material handling solutions and engage customers on digital platforms, including social media, website lead submissions, and more. You’ll analyze marketing trends, enhance customer data, and support campaigns with Dynamics 365 CRM.

You will collaborate with the Marketing Manager to leverage Hull’s value propositions across channels, grow leads, and maintain brand-consistent content.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience with social media content creation and professional posts for a business page.
• Knowledge of Adobe, Google Business, and CRM platforms; ability to present professional presentations.

Responsibilities

• Identify new marketing strategies used within the industry.
• Continually enhance customer databases and profiles to support marketing efforts.
• Support marketing programs to drive traffic and sales from both new and existing customers.
• Contribute to development and implementation of marketing processes, tools, technologies, and content.
• Manage Hull's social media presence, focusing on LinkedIn, Facebook, and Instagram, ensuring messaging consistency and regulatory compliance.
• Assist in visualization and production of marketing content for websites, campaigns, and internal graphics.

Skills

Social media management

Presentations

Content creation

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Adobe Suite

Google Business

CRM (Dynamics 365)

Job description

Hull Lift Truck, Inc. is currently seeking a Digital Marketing and Data Specialist. The Digital Marketing and Data Specialist represents Hull Lift Truck, Inc. in the promotion of material handling solutions and engaging with customers and prospects on digital platforms including but not limited to; social media, click dimensions, website lead submissions, and more. As the Digital Marketing and Data Specialist you are responsible for identifying marketing trends in the industry to engage prospects and generate leads and implementing them into Hull's marketing calendar. Additionally, you will support the Marketing Manager in collaboration in Microsoft Dynamics 365 to provide the proper customer data for marketing efforts within the CRM (i.e. email marketing campaigns). You will continuously learn about the industry and be equipped to bring all knowledge of Hull's value propositions in capabilities, solutions, and products to market to both customers and prospects. Hull Lift Truck is proud to consistently be the top performer within the Toyota dealer network. This is achieved through strong marketing programs, award winning service & parts department, a management team that fosters a learning environment and the # 1 selling lift truck in the US!

Primary Responsibilities

• Identify new marketing strategies used within the industry
• Continually enhance customer databases and profiles to support marketing efforts
• Support marketing programs to drive traffic and sales from both new and existing customers
• Contribute to the development and implementation of marketing processes, tools, technologies, and content that drive business growth and enhance customer engagement
• Manage and optimize Hull's social media presence, with a primary focus on LinkedIn, Facebook and Instagram, ensuring consistent messaging and regulatory compliance
• Assist in the visualization, creation, and implementation of marketing content to be utilized on the website, various digital and print campaigns, and internally used graphics

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• Strong understanding of software systems including Adobe, Google Business, CRM and social media platforms
• Ability to assemble and present professional presentations
• Experience on social media and producing professional content for a business page

Personal Characteristics

• Strong interpersonal, organizational and time management skills
• Highly motivated, self-starter able to communicate effectively
• Excellent oral, written and formal presentation skills
• Results-oriented
• Exhibit an energetic passion for developing new opportunities

Since 1962, Hull Lift Truck, Inc. has provided the highest quality material handling equipment and support services available in the material handling industry.

Hull Lift Truck, Inc. offers a base salary with an attractive incentive program as well as a comprehensive benefits package including medical, dental, vision, life, 401(k), paid holidays and paid time off.

For more information about our company, please visit our website at www.HullLiftTruck.com.

Hull Lift Truck, Inc. is an Equal Opportunity Employer