Growth-Focused Digital Marketer, DTC & B2B (Shopify)

Napa Home & Garden

Norcross (GA)

Hybrid

USD 60,000 - 85,000

Full time

3 days ago

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Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Employee assistance program

Flexible Spending Account

Health savings account

401(k)

401(k) matching

Company paid life insurance and long‑/

Voluntary Life insurance

Voluntary Short-Term Disability

Paid time off

Job summary

Napa Home & Garden, a dynamic home décor wholesaler headquartered in Norcross, GA, seeks a Digital Marketing Specialist to own website performance for DTC and B2B channels. The role blends hands-on execution with future strategic ownership, collaborating with Design, IT, and Sales to keep the Shopify storefront fresh and conversion-driven.

The ideal candidate has 3–5 years in digital marketing, strong Shopify and GA4 capabilities, and comfort using AI tools for content.

Qualifications

Bachelor’s degree or equivalent practical experience in marketing, communications, or business.
3–5 years of digital marketing with hands-on ownership of website performance and campaigns.
Strong copywriting for websites and digital assets with portfolio samples.
Hands-on Shopify experience (merchandising, navigation, pages, promotions).
Working SEO/AEO knowledge applied to live ecommerce pages.
GA4 analytics, event tracking, funnel reporting, channel attribution.
Comfort with A/B tests on live pages and acting on results.
Proficiency with AI content tools for faster creation.
Ability to collaborate across IT, design, and sales in a fast-moving environment.

Responsibilities

Own the execution of website performance marketing for DTC and B2B, plus campaigns and content.
Collaborate with Design to schedule and launch assets from brief to live.
Adapt messaging for DTC and B2B audiences.
Analyze performance and optimize according to the calendar set by leadership.
Oversee Shopify storefront operations: updates, merchandising, promotions, and integrations.
Monitor site health and resolve issues promptly.
Run on-site testing using Lucky Orange and Shopify data and implement winning variants.
Manage site analytics in GA4 and report on funnel performance.
Support paid media campaigns and track rankings and organic traffic.
Pull weekly metrics from Shopify, Klaviyo, Sprout Social, GA4, and Lucky Orange.
Provide regular performance reports with insights and next steps.
Leverage AI tools for content creation and collaborate with internal and external teams.